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Saturday April 1
Students will explore the Business of Sport through a hands-on approach to evaluating a sports organization for the purpose of future growth and sustainability. Working in small groups, students will focus on preparing a strategic plan that will focus on data and analytics to create strategic objectives, legal issues and financial management of a sports organization. Throughout the course, current examples, simulations, case studies and lectures will provide learning opportunities for students to understand the environment in which sports organizations work and how best to use resources to accomplish business goals.