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  • Sport Management (three-year)

Sport Management (three-year)


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Credential
Ontario College Advanced Diploma
Location
Oshawa
OCAS Code
SPMN
Next Intake
September 2023
View all intakes
Faculty
Faculty of Business
Length
Six semesters
Delivery
More than 50% of this program is delivered in-person. Learn more.
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Come visit us at OPEN HOUSE
Saturday, April 1 Register Now for Open House

Program Overview

With a unique combination of business skills and a solid understanding of the sport industry, sport managers oversee professional and amateur athletes and teams; co-ordinate sporting events; and work behind the scenes at some of the biggest sporting venues in the world. The skills developed, experience gained and connections made will allow graduates to enter the ever-changing sport industry, whether it is managing aspects of professional teams and leagues, amateur sport organizations, community sport associations, sporting goods companies, sport facilities and many other businesses.

Intakes and Availability

Date Domestic Availability International Availability
September 2023OpenOpenApply now
ProgramHighlights
  • DC Experience
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Four DC alumni working abroad talk sports and law enforcement during DC Talks: Global Graduate
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Other Resources
  • Graduate Employment Report [PDF]
  • Attend a Program Information Webinar
  • Financial Aid Information
Full-semester Field Placement
Industry Networking
Management

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U) (minimum 60 per cent)
  • Grade 11 mathematics (C, M or U)

Tuition

  • Year one domestic: $2,722 (CAD)
  • Year one international: $14,186 (CAD)

View full costs

Semester 1 Courses

  • Communication Foundations (COMM 1100)
  • Computer Applications 1 - Sport (COMP 1115)
  • Financial Management Of Sport Organizations 1 (FINC 1103)
  • Introduction to Sport Management (MGMT 1101)
  • Sport Marketing 1 (MKTG 1101)
  • Sport Development In Canada (SPOR 1100)

View all courses

Full-semester Field Placement
Full-semester Field Placement
Industry Networking
Industry Networking
Management
Management

Technology recommendations

To help students succeed in programs with remote learning requirements, Durham College’s IT Services department has identified minimum technology recommendations. While these are not program requirements, these suggestions will help ensure students have the right tools to support a quality remote learning experience.

View all recommendations

Career Options

WHAT YOU COULD BE:

  • Event/game day coordinator
  • Facility manager
  • Program coordinator
  • Sport marketing coordinator
  • Sporting goods sales representative
  • Account executive
  • Brand manager
  • Team operations manager
 

View all career options

Program Details

As a graduate of Canada’s longest-running college sport management program, you will be prepared to excel in a management role in the business of sport. With a focus on developing skills related to all aspects of the Canadian sports scene, you will be prepared to enter into any specific sport-related fields by applying the knowledge, experiential learning and concepts gained inside and outside of the classroom.

The program begins with coursework in fundamental business skills and sport industry understanding, progressing to more advanced applications and hands-on learning experiences in the subsequent semesters. In addition to formal classroom work, this program offers numerous volunteer and networking opportunities, an overnight leadership camp in the third year and a variety of experiential learning options to prepare you for this chosen career. Students conclude their learning with a 500-hour field placement in their final semester of the program.

Additional Program Information:

  • Hockey Helps the Homeless – Sample student event project

Please note:  Students who complete all courses in the first two years of Sport Management may elect to graduate with a two-year diploma in Sport Administration rather than continuing the completion of their three-year advanced diploma in Sport Management.

If you hold a diploma or degree, you may wish to explore the two-semester Sport Business Management graduate certificate program.

In The News

  • Sport Management grad Caroline Wright (MLSE) honoured as a Durham College 2021 Alumnus of Distinction
  • Four DC alumni working abroad talk sports and law enforcement during DC Talks: Global Graduate
  • Alumni stories - Scott Clark
  • DC students raise $20,000 for Durham Outlook through Hockey Helps the Homeless
  • Esports gaming arena up and running at Durham College
  • Pro Sports Business Leaders coming to BC
  • DC celebrates student athletes’ academic success
  • Selling sports for a good cause
  • Lindsay Panchan breaks DC women’s basketball single game scoring record
  • DC grads return to share their experiences during Alumni in the Pit
  • Durham College students put the spotlight on sports
  • DC alumnus addresses new graduates at spring convocation
  • Durham College alumni recount their roads to success
  • President and CEO of Rogers Media talks sports with students
  • Big names in sports broadcasting highlight annual sport business conference
  • DC grad shoots and scores a winning career

     

    Program Learning Outcomes

    1. Produce marketing, program and organizational documentation using technological, communication and visualization tools to meet organizational needs.
    2. Develop, analyze and implement marketing strategies for products, programs, events, services and facilities related to sporting organizations or events.
    3. Develop an evidence informed practice that uses data and business analytics to determine performance effectiveness of goals/objectives and alignment to business strategies.
    4. Comply with relevant statutes, regulations, safety and accessibility standards, and business practices.
    5. Apply leadership strategies to effectively manage personnel by applying ethical, interpersonal, leadership, networking strategies to accomplish organizational goals.
    6. Employ evidence-based financial management strategies to support the operations of a sport organization or event.
    7. Plan, organize and deliver sport projects, tournaments, programs or community events that respond to needs, interests and abilities, and engage participants.
    8. Manage sport programs, events, and services through administrative, communication and customer service skills, according to industry standards.
    9. Develop a personal profile for ongoing professional development to manage a collaborative work environment in sport.
    10. Apply consultative and networking strategies when collaborating with stakeholders to develop, maintain, and expand community partnerships.

    Admission Requirements

    • Ontario Secondary School Diploma (OSSD) or Mature Student Status
      AND
    • Grade 12 English (C or U) (minimum 60 per cent)
    • Grade 11 mathematics (C, M or U)

    Courses

    The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

    Semester 1

    • Communication Foundations (COMM 1100)
    • Computer Applications 1 - Sport (COMP 1115)
    • Financial Management Of Sport Organizations 1 (FINC 1103)
    • Introduction to Sport Management (MGMT 1101)
    • Sport Marketing 1 (MKTG 1101)
    • Sport Development In Canada (SPOR 1100)

    Semester 2

    • Communication for Sport Business (COMM 1216)
    • Computer Applications 2 - Sport (COMP 1217)
    • General Education Elective (GNED 0000)
    • Volunteer and Non Profit Management (MGMT 1217)
    • Sport Marketing 2 (MKTG 1206)
    • Sport In Society (SOCI 1202)

    Semester 3

    • Financial Management Of Sport Organizations 2 (FINC 2103)
    • General Education Elective (GNED 0000)
    • Facility Management (MGMT 2101)
    • Sporting Goods Management (MGMT 2102)
    • Event Management 1 (MGMT 2103)
    • Partnership In Sport (MKTG 2101)

    Semester 4

    • Sales (COMR 2200)
    • Digital Marketing In Sport (DESN 2200)
    • General Education Elective (GNED 0000)
    • Team and League Management (MGMT 2212)
    • Event Management 2 (MGMT 2214)
    • Career Planning for Sport (SPOR 2200)

    Semester 5

    • Sport and The Law (LAWW 3108)
    • Leadership In Sport (MGMT 3104)
    • Fieldwork Seminar - Sport (SPMN 3100)
    • The Future Of Sport (SPMN 3101)
    • Sport Business Analytics (SPMN 3102)
    • Sport Entrepreneurship (SPMN 3103)
    • Sport and Media (SPMN 3104)

    Semester 6

    • Fieldwork - Sport (SPMN 3200)

    Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2023-2024 program of study may be modified to accommodate program delivery changes.

    Course delivery

    More than 50% of this program is delivered in-person.

    The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.

    In-person:
    Course is delivered in person, on campus within a classroom, lab, shop or studio.
    Flexible:
    Course is taught in one of DC’s technology-enabled learning classrooms and online at the same time. Students can choose to attend in-person or online.
    Hybrid:
    Part of the course is delivered online, remotely, and part is in-person on campus within a classroom, lab, shop or studio.
    Online:
    Fully remote course delivery.

    Costs

    Career Options

    WHAT YOU COULD BE:

    • Event/game day coordinator
    • Facility manager
    • Program coordinator
    • Sport marketing coordinator
    • Sporting goods sales representative
    • Account executive
    • Brand manager
    • Team operations manager
     

    WHERE YOU COULD WORK:

    • Amateur sport associations and organizations
    • Community sport programs, facilities, clubs and events
    • College and university athletics departments
    • Professional sport teams and leagues
    • Sporting goods manufacturers, distributors and retailers
    • Private and public sport facilities
    • Sport and event partners, agencies, sponsors and media

    Field Placement

    Advanced diploma students will have their learning experience complemented by a 500-hour field placement in the final semester of the program. Assistance in securing a position is provided by faculty.

    Program Transfer, Degree Completion and Additional Credentials

    Qualifying graduates of the advanced diploma Sport Management program with a minimum grade point average of 3.5 can apply directly to third year of the Bachelor of Human Kinetics (Sport Management) program at the University of Windsor.
    Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:

    • Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
    • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – UOIT
    • Bachelor of Human Resources and Labour Relations - Athabasca University
    • Bachelor of Management (three-year) - Athabasca University
    • Bachelor of Management (four-year) - Athabasca University
    • Bachelor of Management (four-year with major) - Athabasca University
    • Bachelor of Business Administration (Management) - Davenport University
    • BBA/MBA (Strategic Management) - Davenport University
    • Bachelor of Business Administration (Sport Management) - Davenport University
    • Bachelor of Science (Honours) Sports Studies - Hartpury College
    • Bachelor of Arts (Hons) in Business Studies with Sport Management – Technological University of the Shannon
    • Bachelor of Business Administration – Royal Roads University 
    • Bachelor of Business Administration - Royal Roads University
    • Bachelor of Commerce in Entrepreneurial Management - Royal Roads University

    Advanced Diploma graduates may also be eligible to apply their academic credits to:

    • Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
    • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – OnTech
    • Bachelor of Commerce - Athabasca University
    • Bachelor of Commerce (with major) - Athabasca University
    • Bachelor of Science (Honours) Sports Studies - Hartpury College
    • Bachelor of Business Administration - Royal Roads University
    • Bachelor of Commerce in Entrepreneurial Management - Royal Roads University
    • Bachelor of Human Kinetics (Honours Kinesiology) with Sport Management Major - University of Windsor

    Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

     

     

    Technology Recommendations

    To help students have the best remote learning experience possible, Durham College’s IT Services department has identified technology recommendations for each program based on course needs and software requirements. While not required, students may want to consider these suggestions if they are purchasing a computer or laptop for the upcoming academic year.

    Processor: i3
    RAM: 4GB
    Storage: 256GB SSD
    Operating System: Microsoft Windows 10 Professional or Education x64 SP1
    Internet Browser: Internet Explorer 11 or Google Chrome (newest version) or Firefox (newest version)
    Network Adapter: 802.11ac 2.4/5 GHz wireless adapter
    Camera: Webcam/built-in camera
    Internet connection

    Questions regarding technology recommendations can be directed to the IT Service Desk  or the school office.

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