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Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world.
In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.
Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.
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Year one domestic: $2,723 (CAD) Year one international: $13,853 (CAD)
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To help students succeed in programs with remote learning requirements, Durham College’s IT Services department has identified minimum technology recommendations. While these are not program requirements, these suggestions will help ensure students have the right tools to support a quality remote learning experience.
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The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.
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Tourism – Destination Marketing graduates will be prepared to succeed in the growing tourism industry, with careers that focus on the development of sustainable attractions and destinations. Experiential learning through trips and community partnerships will provide Tourism graduates with the experience to work globally in exciting locations around the world. Students will develop a multidisciplinary approach to their chosen field that includes innovative marketing and business development of the industry, operations and management expertise, as well as the ability to lead teams and manage projects.
Students will acquire skills in the following areas:
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2022-23 program of study may be modified to accommodate program delivery changes.
Field placement: Students have the opportunity to gain hands-on, real-world experience through a 120-hour field placement in the fourth semester. Field placement provides an opportunity for students to apply the theories, concepts and strategies they have learned in class within a supervised professional setting, helping them to build their resumes and begin establishing professional networks.
Capstone project: All learning experiences come together in the fourth semester with a unique capstone project that sees students work collaboratively with an industry partner on an applied research project that will address a real business need or challenge.
Travel to learn: students have the option to participate in a study-abroad course, which includes a week-long field trip to an international destination in fourth semester.
Please visit our pathways page to learn more about how you can transfer your credits towards a degree.
To help students have the best remote learning experience possible, Durham College’s IT Services department has identified technology recommendations for each program based on course needs and software requirements. While not required, students may want to consider these suggestions if they are purchasing a computer or laptop for the upcoming academic year.
Storage: 256GB SSD
Operating System: Microsoft Windows 10 Professional or Education x64 SP1
Internet Browser: Internet Explorer 11 or Google Chrome (newest version) or Firefox (newest version)
Network Adapter: 802.11ac 2.4/5 GHz wireless adapter
Camera: Webcam/built-in camera
Questions regarding technology recommendations can be directed to the IT Service Desk or the school office.
The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals.
Students in the Tourism - Destination Marketing Diploma program will be invited to apply to the co-op option during their first academic semester. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students enrolled in the co-op option are required to complete a four-month, paid work term between the second and third semesters of their program.
Supports are available through the Experiential Learning office to assist students with securing their work terms. In addition, the Experiential Learning office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.
Courses and course descriptions are subject to change.
Once transferred to the co-op option of this program, students will have a co-op administrative fee of $475 assessed to their accounts during the academic semester(s) prior to scheduled work term(s). The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.
Please note fees displayed are estimates based on information available at the time the estimate is produced.
RESIDENCY: Canadian Citizen or Permanent Resident International
Find more information about the benefits of becoming a co-op student.
Find more information about the benefits of becoming a co-op employer.
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Co-op related questions?
T: 905.721.2000 ext. 7697
Many of the photos on this website were taken prior to the COVID-19 pandemic.