Tourism – Destination Marketing – NEW (Co-op option available)

Program Overview

Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world.

In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.

Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.

Travel

Strategy

Business development

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)

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Intakes and Availability

Date	Domestic Availability	International Availability
September 2020	Open	Open

Tuition

Year one domestic: $2,723 (CAD)

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Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Semester 1 Courses

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Career Options

WHAT YOU COULD BE

Tourism development coordinator
Customer service manager
Heritage site specialist
Sales and marketing coordinator
Outdoor adventure guide
Events coordinator
Winery tour guide

View all Career Options

Program Details

Tourism – Destination Marketing graduates will be prepared to succeed in the growing tourism industry, with careers that focus on the development of sustainable attractions and destinations. Experiential learning through trips and community partnerships will provide Tourism graduates with the experience to work globally in exciting locations around the world. Students will develop a multidisplinary approach to their chosen field that includes innovative marketing and business development of the industry, operations and management expertise, as well as the ability to lead teams and manage projects.

Students will acquire skills in the following areas:

Developing and managing successful tourism products.
Furthering the growth, development and sustainability of destinations.
Establishing effective public and private partnerships.
Tourism product delivery.
Innovation and development.
Strategic marketing and promotion.
Best practices for operating a successful tourism business.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)

Courses

Semester 4

Courses and course descriptions are subject to change.

Costs

YEAR ONE FEES	Domestic
Tuition	$2,723
Compulsory Ancillary	$1,337
Total Fees:	$4,060

Please note: fees are based on the 2019-2020 academic year and do not include textbooks. For more information please see Other fees to consider.

Career Options

WHAT YOU COULD BE

Tourism development coordinator
Customer service manager
Heritage site specialist
Sales and marketing coordinator
Outdoor adventure guide
Events coordinator
Winery tour guide

WHERE YOU COULD WORK

Tourism-related organizations and associations
Government agencies
Economic development organizations
Tourism attractions
Cultural tourism sites
Experiential travel groups

Experiential Learning

Field placement: Students have the opportunity to gain hands-on, real-world experience through an 80-hour field placement in the fourth semester. Field placement provides an opportunity for students to apply the theories, concepts and strategies they have learned in class within a supervised professional setting, helping them to build their resumes and begin establishing professional networks.

Capstone project: All learning experiences come together in the fourth semester with a unique capstone project that sees students work collaboratively with an industry partner on an applied research project that will address a real business need or challenge.

Travel to learn: students have the option to participate in a study-abroad course, which includes a week-long field trip to an international destination in fourth semester.

Program Transfer, Degree Completion and Additional Credentials

There will be a range of degree completion opportunities for this program at Ontario Tech University, Irish Institutes and other established post-secondary partners.

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Co-operative education (co-op)

Students in the Tourism - Destination Marketing Diploma program will be invited to apply to the co-op option during their first academic semester. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third semesters of their program.

Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

Program Sequence

September intake:

	Fall (September to December)	Winter (January to April)	Summer (May to August)
Year 1	Academic semester 1	Academic semester 2	Co-op work term
Year 2	Academic semester 3	Academic semester 4

Courses

CO-OP Option

Semester 1

Introduction to Tourism and Hospitality
Customer Service
Computers for Hospitality
Niche Tourism
Destinations
Communications for Business

Semester 2

Introduction to Business Management
Hospitality Marketing
Event Management
Sustainable Tourism Development
Digital Marketing
Co-op Planning and Preparation
General Education Elective

Co-op Work term

Semester 3

HR Management
Business Research Methodology
Attraction Operations
Farm to Table Tourism
Destination Development
General Education Elective

Semester 4

Entrepreneurship
Advanced Marketing
International Tourism
Tourism Product Development
Capstone Project
General Education Elective

Courses and course descriptions are subject to change.

Co-op administrative fee

Once transferred to the co-op option of a program, students will have a co-op administrative fee of $475 assessed to their accounts. The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to supporting student success.

Learn more

Find more information about the benefits of becoming a co-op student.

Find more information about the benefits of becoming a co-op employer.

Tourism – Destination Marketing – NEW (Co-op option available)

Program Overview

Admission Requirements

Intakes and Availability

Tuition

Co-operative Education (co-op)

Semester 1 Courses

Career Options

WHAT YOU COULD BE

Program Details

Admission Requirements

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Costs

Career Options

WHAT YOU COULD BE

WHERE YOU COULD WORK

Experiential Learning

Program Transfer, Degree Completion and Additional Credentials

Co-operative education (co-op)

Program Sequence

Courses

CO-OP Option

Semester 1

Semester 2

Co-op Work term

Semester 3

Semester 4

Co-op administrative fee

Learn more

Helpful Resources

College guide September 2020 [PDF]

College guide September 2020 [Interactive]

Graduate Employment Report [PDF]