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  • Tourism – Destination Marketing (Co-op option available)

Tourism – Destination Marketing (Co-op option available)


Featured image for program.
Credential
Ontario College Diploma
Location
Whitby
OCAS Code
TDMK
Next Intake
September 2024
View all intakes
Faculty
Faculty of Hospitality & Horticultural Science (HHS)
Length
Four semesters
Co-op
Learn more about co-op options
Delivery
More than 75% of this program is delivered in-person. Learn more.
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  • Overview
Apply Now
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Ask a current Student

Program Overview

Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world.

In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.

Graduates will lead and support business development initiatives that build a destination’s reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.

Ask a current Student

Intakes and Availability

Date Domestic Availability International Availability
September 2024OpenOpenApply now
ProgramHighlights
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Travel
Strategy
Business development

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U)

Tuition

  • Year one domestic: $2,723 (CAD)
  • Year one international: $14,531 (CAD)

View full costs

Semester 1 Courses

  • Communication Foundations (COMM 1100)
  • Computers for Hospitality (COMP 1210)
  • Customer Service (CSRV 2200)
  • Marketing 1 (MKTG 1100)
  • Niche Tourism (TOUR 1204)
  • Introduction to Tourism and Destinations (TOUR 1206)

View all courses

Travel
Travel
Strategy
Strategy
Business development
Business development

Technology recommendations

To help students succeed in programs with remote learning requirements, Durham College’s IT Services department has identified minimum technology recommendations. While these are not program requirements, these suggestions will help ensure students have the right tools to support a quality remote learning experience.

View all recommendations

Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

View more

Career Options

WHAT YOU COULD BE

  • Tourism development coordinator
  • Customer service manager
  • Heritage site specialist
  • Sales and marketing coordinator
  • Outdoor adventure guide
  • Events coordinator
  • Winery tour guide

View all career options

Connect with us

I AM A CANADIAN APPLICANT

Contact recruitment
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905.721.3126

Fill out the form to get more information on your program of interest, upcoming events, and how to become a Durham College student. By submitting your information below, you consent to Durham College contacting you via email and/or SMS with a minimum of 4 messages per month. You may withdraw consent at any time.

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I HAVE ALREADY APPLIED

Email admissions
Live Chat

905.721.3000

I AM AN INTERNATIONAL APPLICANT

Contact
Live Chat
905.721.2000 ext. 7697

I HAVE ALREADY APPLIED

Please contact the international office.

Program Details

Tourism – Destination Marketing graduates will be prepared to succeed in the growing tourism industry, with careers that focus on the development of sustainable attractions and destinations. Experiential learning through trips and community partnerships will provide Tourism graduates with the experience to work globally in exciting locations around the world. Students will develop a multidisciplinary approach to their chosen field that includes innovative marketing and business development of the industry, operations and management expertise, as well as the ability to lead teams and manage projects.

Students will acquire skills in the following areas:

  • Developing and managing successful tourism products.
  • Furthering the growth, development and sustainability of destinations.
  • Establishing effective public and private partnerships.
  • Tourism product delivery.
  • Innovation and development.
  • Strategic marketing and promotion.
  • Best practices for operating a successful tourism business.

ASSOCIATIONS

Durham College faculty and staff are proud to be members of the following professional associations:

Festivals & Events Ontario

Image for Festivals & Events Ontario.

PCMA

Image for PCMA.

PCMA Student Chapter

Image for Chapter-logos-comp_student.

Founded by current DC Event Planning Students, the DC PCMA Student Chapter provides opportunities to gain invaluable experience working on a board and connecting and collaborating with other event planning students from across the country and United States!

Join us at Durham College, in the Faculty of Hospitality and Horticultural Sciences – your future awaits!

  • https://www.culinarytourismalliance.com/

Program Learning Outcomes

  1. Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs, and contributing as a team member.
  2. Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
  3. Use marketing concepts, market research, social networks, sales strategies, relationship management skills and product knowledge to promote and sell tourism products, services and customer experiences.
  4. Apply business principles as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering tourism products and services.
  5. Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy tourism operations.
  6. Use appropriate technologies to enhance the quality and delivery of tourism products, services and customer experiences, to measure the effectiveness of tourism operations and to participate in tourism development.
  7. Keep current with tourism trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
  8. Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, employment standards and human rights to contribute to a positive work environment.
  9. Respond to issues and dilemmas arising in the delivery of tourism products, services and customer experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U)

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

Semester 1

  • Communication Foundations (COMM 1100)
  • Computers for Hospitality (COMP 1210)
  • Customer Service (CSRV 2200)
  • Marketing 1 (MKTG 1100)
  • Niche Tourism (TOUR 1204)
  • Introduction to Tourism and Destinations (TOUR 1206)

Semester 2

  • Career Planning (CAPL 4200)
  • General Education Elective (GNED 0000)
  • Human Resource Management for Hospitality (HRM 4205)
  • The Business Of Tourism (MGMT 1215)
  • Event Management (MGMT 1345)
  • Marketing 2 (MKTG 2200)
  • Sustainable Tourism Development (TOUR 1302)

Semester 3

  • Field Placement Preparation (FDPL 2100)
  • FNMI Elective (FNMI 0000)
  • Digital Marketing Design (MKTG 1312)
  • Business Research Methodology (RSCH 2100)
  • Farm to Table Tourism (TOUR 2102)
  • Destination Development (TOUR 2104)
  • Attraction Operations (TOUR 2106)

Semester 4

  • General Education Elective (GNED 0000)
  • The Business Of Non-Profits (MGMT 2218)
  • Advanced Marketing (MKTG 2204)
  • Field Placement (TDMK 2200)
  • Capstone Project (TDMK 2204)
  • International Tourism (TOUR 2200)
  • Tourism Product Development (TOUR 2204)

Courses, course descriptions and delivery formats are subject to change.

Course delivery

More than 75% of this program is delivered in-person.

The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.

In-person:
Course is delivered in person, on campus within a classroom, lab, shop or studio.
Flexible:
Course is taught in one of DC’s technology-enabled learning classrooms and online at the same time. Students can choose to attend in-person or online.
Hybrid:
Part of the course is delivered online, remotely, and part is in-person on campus within a classroom, lab, shop or studio.
Online:
Fully remote course delivery.

Costs

This program contains a co-op option. Click here for information on program costs for co-op students.

Career Options

WHAT YOU COULD BE

  • Tourism development coordinator
  • Customer service manager
  • Heritage site specialist
  • Sales and marketing coordinator
  • Outdoor adventure guide
  • Events coordinator
  • Winery tour guide

WHERE YOU COULD WORK

  • Tourism-related organizations and associations
  • Government agencies
  • Economic development organizations
  • Tourism attractions
  • Cultural tourism sites
  • Experiential travel groups

Experiential Learning

Field placement: Students have the opportunity to gain hands-on, real-world experience through a 120-hour field placement in the fourth semester. Field placement provides an opportunity for students to apply the theories, concepts and strategies they have learned in class within a supervised professional setting, helping them to build their resumes and begin establishing professional networks.

Capstone project: All learning experiences come together in the fourth semester with a unique capstone project that sees students work collaboratively with an industry partner on an applied research project that will address a real business need or challenge.

Travel to learn: students have the option to participate in a Faculty-Led Classroom Abroad opportunity.

Program Transfer, Degree Completion and Additional Credentials

  • Bachelor of International Tourism and Hotel Management - Griffith University
  • Bachelor of Hospitality Management - Vancouver Island University

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Technology Recommendations

To help students have the best remote learning experience possible, Durham College’s IT Services department has identified technology recommendations for each program based on course needs and software requirements. While not required, students may want to consider these suggestions if they are purchasing a computer or laptop for the upcoming academic year.

Processor: i7
RAM: 16GB
Storage: 256GB SSD
Operating System: Microsoft Windows 10 Professional or Education x64 SP1
Internet Browser: Internet Explorer 11 or Google Chrome (newest version) or Firefox (newest version)
Network Adapter: 802.11ac 2.4/5 GHz wireless adapter
Camera: Webcam/built-in camera
Internet connection

Questions regarding technology recommendations can be directed to the IT Service Desk  or the school office.

Co-operative education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals.

Students in the Tourism - Destination Marketing Diploma program will be invited to apply to the co-op option during their first academic semester. Entrance to the co-op option is limited and the processes for securing a work term are competitive.  Students enrolled in the co-op option are required to complete a four-month, paid work term between the second and third semesters of their program.

Supports are available through the Experiential Learning office to assist students with securing their work terms. In addition, the Experiential Learning office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

Program Sequence

September intake:

Fall
(September to December)
Winter
(January to April)
Summer
(May to August)
Year 1 Academic semester 1 Academic semester 2 Co-op work term
Year 2 Academic semester 3 Academic semester 4

Courses

CO-OP Option

Semester 1

  • Communication Foundations (COMM 1100)
  • Computers for Hospitality (COMP 1210)
  • Customer Service (CSRV 2200)
  • Marketing 1 (MKTG 1100)
  • Niche Tourism (TOUR 1204)
  • Introduction to Tourism and Destinations (TOUR 1206)

Semester 2

  • Co-op and Career Preparation (COOP 1000)
  • General Education Elective (GNED 0000)
  • Human Resource Management for Hospitality (HRM 4205)
  • The Business Of Tourism (MGMT 1215)
  • Event Management (MGMT 1345)
  • Marketing 2 (MKTG 2200)
  • Co-op Work Term 1 (TDMC 1000)
  • Sustainable Tourism Development (TOUR 1302)

Co-op Work Term

  • Co-op Work Term 1 (TDMC 1000)

Semester 3

  • FNMI Elective (FNMI 0000)
  • Digital Marketing Design (MKTG 1312)
  • Business Research Methodology (RSCH 2100)
  • Farm to Table Tourism (TOUR 2102)
  • Destination Development (TOUR 2104)
  • Attraction Operations (TOUR 2106)

Semester 4

  • General Education Elective (GNED 0000)
  • The Business Of Non-Profits (MGMT 2218)
  • Advanced Marketing (MKTG 2204)
  • Capstone Project (TDMK 2204)
  • International Tourism (TOUR 2200)
  • Tourism Product Development (TOUR 2204)

Courses and course descriptions are subject to change.

Co-op administrative fee

Once transferred to the co-op option of this program, students will have a co-op administrative fee of $475 assessed to their accounts during the academic semester(s) prior to scheduled work term(s). The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.

Learn more

Find more information about the benefits of becoming a co-op student.

Find more information about the benefits of becoming a co-op employer.

E: co-op@durhamcollege.ca

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Land Acknowledgement

Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.

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Oshawa Campus

2000 Simcoe St. N.
Oshawa, ON, Canada L1G 0C5

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1610 Champlain Avenue
Whitby, ON, Canada L1N 6A7

905.721.2000
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