This two-year program focuses on the business of events as students will develop and apply essential skills in the areas of leadership, financial management, effective decision-making, critical thinking and strategic planning while learning about the various industry segments, including corporate, social, not-for-profit, incentive, community & cultural, wedding, festival, music and sport. Participation in several experiential learning events, including a capstone event, will provide opportunities for students to apply the skills acquired throughout the program. In addition to their diploma, they will also obtain several, well-recognized, industry certifications.
Students will focus on events designed to support the economic growth, quality of life and richness of rural and urban communities; learn how to plan and execute large and small events; and gain valuable hands-on experience in event management practices through courses and experiential learning in the areas of:
- Programming, production and site logistics
- Design, Planning and Execution
- Event technology and sustainability
- Fundraising and sponsorship
- Catering and Banquet services
- Marketing and social media
- Leading teams and volunteers
- Financial, human and risk management
The Special Events Management program is offered at the Whitby campus, home of the college's W. Galen Weston Centre for Food. This incredible learning space provides access to state-of-the-art labs, classrooms and event spaces.