NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:
- Marketing research
- Integrated marketing communications
- Marketing to consumers and the business marketplace environment
You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.
After completing one year of business study, students may choose to graduate with a certificate in Business Fundamentals.