Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Durham College prepares you for your start in an exciting career where you can help businesses grow and succeed. Here you will have hands-on learning of the latest digital technology. You will boost your resumé with marketing projects completed for real industry clients, and you will have the opportunity to participate in simulations, marketing-oriented events and competitions, all of which will add to your industry network and experience to help you get that first marketing job.
NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:
Integrated marketing communications
Marketing to consumers and the business marketplace environment
You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.
After completing one year of business study, students may choose to graduate with a certificate in Business Fundamentals.
Sales representative: advertising, business to business, product, services
WHERE YOU COULD WORK:
All industries have marketing and communications: Advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not for profit, retail
Program Transfer, Degree Completion and Additional Credentials
Graduates can apply to return for a third year to complete Durham College’s Marketing – Business Administration advanced diploma. Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include: