Marketing – Business | Durham College

Program Overview

Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Durham College prepares you for your start in an exciting career where you can help businesses grow and succeed. Here you will have hands-on learning of the latest digital technology. You will boost your resumé with marketing projects completed for real industry clients, and you will have the opportunity to participate in simulations, marketing-oriented events and competitions, all of which will add to your industry network and experience to help you get that first marketing job.

Digital

Advertising

Promotions

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

View All Requirements

Intakes and Availability

Date	Domestic Availability	International Availability
May 2020	Open	Open
September 2020	Open	Open
January 2021	Open

Tuition

Year one domestic: $2,722 (CDN)
Year one international: $13,322 (CDN)

View Full Costs

Semester 1 Courses

View All Courses

Career Options

WHAT YOU COULD BE:

Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions
Digital marketing co-ordinator/manager
Social media/content coordinator/manager
Marketing co-ordinator
Research coordinator
Sales representative: advertising, business to business, product, services

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

Marketing research
Integrated marketing communications
Marketing to consumers and the business marketplace environment
Sales

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

After completing one year of business study, students may choose to graduate with a certificate in Business Fundamentals.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

You may enter Year 1 of the Business or Business Administration program in September or January
If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Courses and course descriptions are subject to change.

Costs

YEAR ONE FEES	Domestic	International
Tuition	$2,722	$13,322
Compulsory Ancillary	$1,337	$1,812
Program Incidental	$15	$35
Total Fees:	$4,074	$15,149

Please note: fees are based on the 2019-2020 academic year and do not include textbooks. For more information please see Other fees to consider.

Career Options

WHAT YOU COULD BE:

Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions
Digital marketing co-ordinator/manager
Social media/content coordinator/manager
Marketing co-ordinator
Research coordinator
Sales representative: advertising, business to business, product, services

WHERE YOU COULD WORK:

All industries have marketing and communications: Advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not for profit, retail

Program Transfer, Degree Completion and Additional Credentials

Graduates can apply to return for a third year to complete Durham College’s Marketing – Business Administration advanced diploma. Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:

Please visit our pathways page to learn more about how you can transfer your credits towards a degree

Laptop Requirements

Minimum Recommended Hardware

Laptop: Personal computer (PC) not a Mac
Operating System: Windows 7, 8, 8.1 or 10 (if available)
Processor: Intel Core i5 or better (Not AMD)
Memory: 4 GB of RAM (8 GB preferred)
Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
Warranty: 3 years parts and labour (On-site preferred)
Other features: 2 USB ports

Software Requirements

Optional

AVG
Avira

Marketing – Business

Program Overview

Admission Requirements

Intakes and Availability

Tuition

Semester 1 Courses

Career Options

WHAT YOU COULD BE:

Program Details

Admission Requirements

SEPTEMBER OR JANUARY START:

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Program Transfer, Degree Completion and Additional Credentials

Laptop Requirements

Minimum Recommended Hardware

Software Requirements

Optional

Marketing – Business in the news

Helpful Resources

College guide September 2020 [PDF]

College guide September 2020 [Interactive]

Graduate Employment Report [PDF]