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Check out the 2021-22Program Guide
MINISTRY-APPROVED PROGRAM TITLE: BUSINESS – MARKETING
Flexible: Professors teach some classes and/or workshops from DC’s learning spaces and students have the choice of attending in person, on campus in the classroom/lab or attending class remotely. These classes and/or workshops are delivered in real-time [synchronously]. Flexible programs may also include courses that are delivered remotely.
Attending these workshops in-person is not mandatory. The workshops will be ‘streamed’ so those learning remotely will have an experience very close to ‘being there’. If students cannot travel to campus due to illness, quarantine, or feel that the risk of coming to campus is too high, they will be able to achieve all of the course learning outcomes.
Marketing is responsible for the core business strategy and combines an understanding of how consumers behave with research data to develop meaningful long-term relationships with customers. Prepares for your start in an exciting career where you can help businesses grow and succeed. Within the program, you will have hands-on learning of the latest digital technology and begin to differentiate yourself and your resume with marketing projects completed for real industry clients. You will also have the opportunity to participate in simulations, marketing-oriented events and local, provincial, and national competitions, all of which can help grow your industry network and experience to help you get your first marketing job.
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Year one domestic: $2,722 (CAD) Year one international: $13,852 (CAD)
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NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:
You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
This program is offered in a consecutive format (16 months) from May until the following August. If you begin classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.
Graduates can apply to return for a third year to complete Durham College’s Marketing – Business Administration advanced diploma. Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:
Please visit our pathways page to learn more about how you can transfer your credits towards a degree
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Many of the photos on this website were taken prior to the COVID-19 pandemic.