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Marketing – Business

Ministry-approved title: Business - Marketing


Credential
Ontario College Diploma
Location
Oshawa
OCAS Code
MRKG
Next Intake
September 2025
View all intakes
Faculty
Faculty of Business and Information Technology
Length
Four semesters
Laptop
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Delivery
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PROGRAM
Information
Nights

May 14 Register Now for Program Information Nights

Business Marketing Program Overview

Every business relies on some form of marketing, and the demand for skilled marketers is growing globally. This dynamic business marketing program captures the latest trends, technologies and developments in business marketing to ensure you graduate with the most relevant, industry-ready skills today’s employers are looking for.

In this program, students explore the intricacies of business and marketing in classes that focus on real-world applications. Learn how to design and implement effective marketing campaigns, utilize advanced digital tools and analyze market trends to deliver impactful results.

Students engage in various projects and case studies that mimic real-life business scenarios, allowing you to apply your learning and gain practical skills. Our marketing diploma program also offers opportunities for internships and industry collaborations, providing you with invaluable experience and professional connections.

Intakes and Availability

Date Domestic Availability International Availability
September 2025OpenOpenApply now
January 2026OpenClosedApply now
May 2026Open Apply now
ProgramHighlights
  • Success Stories
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Durham College 2025 Program Guide
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2025 Program Guide
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Other Resources
  • Attend a DC Information Webinar
  • Financial Aid Information

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin business and marketing classes in January, you will complete semesters 1 and 2 from January to August and start Year 2 and Semester 3 immediately in September.

MAY START

This program is offered in a consecutive format (16 months) from May until the following August. If you begin business and marketing classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.

Are you missing admission requirements? We are here to help.

Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or math. Domestic applicants that are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s) i.e., Grade 12 English and/or Grade 12 math are eligible to take an admissions assessment test.

Learn more about how to book Pre-Admission Assessment Testing here.

DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on-campus at DC. Boost your qualifications with:

  • Grade 12 Math (MAP4C equivalent)
  • Grade 12 English (ENG4C equivalent)
  • Grade 11 Biology (SBI3C equivalent)
  • Grade 12 Chemistry (SCH4C equivalent)

Learn more about Academic Upgrading and connect with our team to get started.


Tuition

  • Year one domestic: $2,722 (CAD)
  • Year one international: $14,884 (CAD)

View full costs


Semester 1 Courses

  • Introduction to Accounting (ACCT 1101)
  • Business Computer Applications 1 (COMP 1112)
  • Financial Planning (FINC 1100)
  • Human Resource Management 1 (HURM 1100)
  • Marketing 1 (MKTG 1100)
  • Supply Chain Management (SCMT 1100)

View all courses


Career Options

Graduates of the business marketing program are well-equipped to explore various roles that require strong analytical, creative, and strategic thinking skills. This program prepares you for the ever-evolving marketplace by providing you with up-to-date knowledge and hands-on experience in current marketing trends and technologies.

WHAT YOU COULD BE:

  • Digital marketing specialist/analyst/coordinator
  • Social media coordinator/analyst
  • Marketing coordinator/analyst
  • Content creation specialist
  • Marketing data analyst
  • Corporate account manager
  • Campaign manager
  • Brand analyst/manager
  • Business development representative/manager
  • Marketing research co-ordinator/analyst

View all career options

Connect with us

I AM A CANADIAN APPLICANT

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Please contact the international office.

Business Marketing Program Details

This two-year business marketing program will help you develop business skills for a variety of job opportunities in a number of different sectors. Through partnerships with more than 100 industry relationships, including representation on the program advisory committee (PAC) from Rogers Media, Canadian Broadcasting Corporation (CBC), and Maple Leafs Sports and Entertainment (MLSE), this business marketing program will offer a balance between the industry-specific subjects and general business subjects required for a successful career in marketing.

Business Marketing Program Learning Outcomes

  1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  5. Contribute to the development of strategies related to pricing for a product, good and/or service.
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. Participate in conducting market research to provide information needed to make marketing decisions
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.

Admission Requirements for the Business Marketing Program

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin business and marketing classes in January, you will complete semesters 1 and 2 from January to August and start Year 2 and Semester 3 immediately in September.

MAY START

This program is offered in a consecutive format (16 months) from May until the following August. If you begin business and marketing classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.

Are you missing admission requirements? We are here to help.

Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or math. Domestic applicants that are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s) i.e., Grade 12 English and/or Grade 12 math are eligible to take an admissions assessment test.

Learn more about how to book Pre-Admission Assessment Testing here.

DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on-campus at DC. Boost your qualifications with:

  • Grade 12 Math (MAP4C equivalent)
  • Grade 12 English (ENG4C equivalent)
  • Grade 11 Biology (SBI3C equivalent)
  • Grade 12 Chemistry (SCH4C equivalent)

Learn more about Academic Upgrading and connect with our team to get started.

Industry Partners

ACCREDITATIONS AND ASSOCIATIONS

Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students with access to local businesses at a regional level.

The Chambers of Commerce and Boards of Trade include:

  • Ajax-Pickering Board of Trade
  • Brock Board of Trade
  • Clarington Board of Trade
  • Greater Oshawa Chamber of Commerce
  • Newcastle and District Chamber of Commerce
  • North Durham Chamber of Commerce
  • Whitby Chamber of Commerce

Membership benefits:

  • Opportunities to connect with over 2,500 local businesses and jumpstart your career by networking with potential future employers;
  • Access to professional development events across Durham Region to gain unique business insights and learn from industry leaders; and
  • Learning opportunities to develop the in-demand skills to launch a successful career.

Image for bitm-chamber-partnership-programpg.

ADDITIONAL CREDENTIALS

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

  • Microsoft Office Specialist: Word Associate (COMP1112)
  • Microsoft Office Specialist: PowerPoint Associate (COMP1112)
  • Microsoft Office Specialist: Excel Associate (COMP1214)
  • Google AdWords Certification
  • Hootsuite Certification

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

Business Marketing Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC. Students are responsible to ensure they are not duplicating their GNED or FNMI selections as per their diploma requirements. For a successful program completion, students must have successfully completed three unique elective courses as per their program of study.

Semester 1

  • Introduction to Accounting (ACCT 1101)
  • Business Computer Applications 1 (COMP 1112)
  • Financial Planning (FINC 1100)
  • Human Resource Management 1 (HURM 1100)
  • Marketing 1 (MKTG 1100)
  • Supply Chain Management (SCMT 1100)

Semester 2

  • Communication Foundations (COMM 1100)
  • Business Computer Applications 2 (COMP 1214)
  • Macroeconomics (ECON 1202)
  • General Education Elective (GNED 0000)
  • Business Mathematics (MATH 1207)
  • Marketing Presentation Skills (MKTG 1210)
  • Marketing 2 (MKTG 2200)

Semester 3

  • Business Communications 2 (COMM 3202)
  • Professional Selling (COMR 2100)
  • Microeconomics (ECON 2200)
  • General Education Elective (GNED 0000)
  • Design Literacy for Marketing (MKTG 2100)
  • Integrated Marketing Communication (MKTG 2104)
  • Marketing Research Techniques (MKTG 3204)

Semester 4

  • Practical Design Skills for Marketing (COMP 2207)
  • General Education Elective (GNED 0000)
  • Marketing Law (LAWW 2105)
  • Project Management for Marketing (MGMT 2105)
  • Capstone: Retail and Channel Marketing (MKTG 3208)
  • Digital Marketing (MKTG 4207)
  • Statistics for Business (STAT 2200)

Courses, course descriptions and delivery formats are subject to change.

Course delivery

In person

Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.

In person:
Course is delivered in person, on campus within a classroom, lab, shop or studio.
Hybrid:
Part of the course is delivered online, remotely, and part is in-person on campus within a classroom, lab, shop or studio.
Online:
Fully remote course delivery.

Costs for the Business Marketing Program

Career Options in Business Marketing

Stepping into the business marketing world opens up many exciting and dynamic career paths. Our business marketing program is designed to ensure you are not only ready to meet the current demands of the industry but also poised to lead its future. By blending rigorous academic learning with extensive practical experience, we equip you with the skills needed to thrive in various roles within the marketing domain. The program’s emphasis on real-world experience means you’ll have the chance to work on live projects, engage in internships, and connect with industry professionals, giving you a significant edge in the job market.

WHAT YOU COULD BE:

  • Digital marketing specialist/analyst/coordinator
  • Social media coordinator/analyst
  • Marketing coordinator/analyst
  • Content creation specialist
  • Marketing data analyst
  • Corporate account manager
  • Campaign manager
  • Brand analyst/manager
  • Business development representative/manager
  • Marketing research co-ordinator/analyst

WHERE YOU COULD WORK:

  • All industries require marketing and communications expertise, including media and entertainment, sports, energy, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Program Transfer, Degree Completion and Additional Credentials

Complete your two-year Business Marketing diploma and transfer to a partner university for an additional two years to earn a university degree! Durham College has several partnerships and articulation agreements with post-secondary institutions across Ontario, Canada and internationally to help you reach your further education goals. The Durham College Transfer Guide is a great place to start searching for opportunities.

https://durhamcollege.ca/programs-and-courses/pathways-further-your-education/pathways-to-degrees

Looking for more pathway opportunities or to transfer to Durham College? Click here for more information.

Tech Requirements for the Business Marketing Program

NOTE: Students enrolling in this program are required to purchase their own laptop. 

MINIMUM RECOMMENDED HARDWARE

  • Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
  • Operating System: Windows 10 Professional (64-bit only) and later
  • Processor: Intel Core i5 or better
  • Memory: 8 GB of RAM
  • Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
  • Warranty: 3 years parts and labour (On-site preferred)
  • 2 USB ports
  • Webcam
  • Microphone (headset preferred)

*Mac Computers

  • Some required software applications are not available for Mac.
  • Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

  • Windows 10 Professional (64-bit only)
  • Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
  • Adobe Creative Cloud (students will be provided an access account)
  • Acrobat Reader

Student achievements

Recognized Student Achievements

DC’s Business Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:

  • Winner of the national Mike Jackson Memorial Award from the Canadian Professional Sales Association (CPSA) 
  • Top placements at the Ontario College Marketing Competition (OCMC) in multiple categories
  • Finalists at the Annual National Marketing Case Competition
  • National finalists at the ENACTUS competition 
  • Winners of the Leaders of the Future award from the Durham College Alumni Association (DCAA)

MRKG student achievement image 1Image of Students from the MRKG program.

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Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.

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