MINISTRY-APPROVED PROGRAM TITLE: BUSINESS – MARKETING
Every business relies on some form of marketing, and the demand for skilled marketers is growing globally. Updated annually, this dynamic program captures the latest trends, technologies and developments in marketing to ensure you graduate with the most relevant, industry-ready skills today’s employers are looking for in a candidate.
In this program, you will learn the fundamentals of business strategy, creative design, marketing analysis and research. You will also have the opportunity to participate in digital simulations, marketing events and compete in local, provincial and national competitions, all of which help grow your industry network and experience to help launch your marketing career.
Marketing is an exciting business practice with a wide range of career paths. Whether you enjoy strategy, being creative, or using the latest technologies, this highly interactive program will prepare you for a wide range of career opportunities.
This program is offered in a consecutive format (16 months) from May until the following August. If you begin classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.
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NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
This two-year program will help you develop your business skills for a variety of job opportunities in a number of different sectors. Through partnerships with more than 100 industry relationships, including representation on the program advisory committee (PAC) from Rogers Media, Canadian Broadcasting Corporation (CBC), and Maple Leafs Sports and Entertainment (MLSE), this program will offer a balance between the industry-specific subjects and general business subjects required for a successful career in marketing.
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
First-year students enrolled in a diploma program or select graduate certificate program through the Faculty of Business will receive a membership to all eight of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students access to local businesses at a regional level.
The eight Chambers of Commerce and Boards of Trade include:
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2023-2024 program of study may be modified to accommodate program delivery changes.
Complete your two-year Marketing diploma and transfer to a partner university for an additional two years to earn a university degree! Durham College has several partnerships and articulation agreements with post-secondary institutions across Ontario, Canada and internationally to help you reach your further education goals. The Durham College Transfer Guide is a great place to start searching for opportunities.
DC’s Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including: