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Ministry-approved title: Business – Marketing
Every business relies on marketing, and the demand for skilled marketers continues to grow globally. The dynamic Marketing – Business program reflects current industry trends, emerging technologies, and evolving consumer behaviour, including the growing role of artificial intelligence (AI) in modern marketing, helping graduates build relevant, industry-ready skills valued by employers.
Through real-world classes, applied projects, and case studies, students learn how to design effective campaigns, use advanced digital and AI-enabled tools, analyze market trends, and deliver meaningful results across a range of platforms and audiences. AI concepts and applications are integrated throughout the curriculum to support modern marketing practices and data-informed decision-making.
Opportunities for internships and industry collaboration further strengthen practical experience and professional connections, preparing graduates to contribute confidently within today’s evolving, AI-integrated marketing landscape.
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The Marketing – Business program prepares students for a variety of careers requiring strong analytical, creative, and strategic thinking skills. Through current industry knowledge and hands-on experience with emerging marketing trends and technologies, graduates enter the workforce ready to succeed in today’s evolving marketplace.
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The Marketing – Business Administration diploma program at Durham College blends core business training with specialized, up-to-date marketing education to ensure students are ready to thrive in today’s fast-paced, tech-driven industry.
In this two-year diploma program, students develop a strong foundation in business while gaining hands-on experience with the tools, technologies, and strategies shaping modern marketing. Key areas of study include consumer behaviour, digital and social media marketing, brand strategy, marketing analytics, marketing automation, communications, and retail and sales management.
What sets this marketing diploma program apart is its deep focus on real-world, work-ready skills. In addition to business and marketing classes, students complete experiential projects with real companies, benefit from instruction by faculty with current industry experience, and work with leading-edge tools like ChatGPT, Copilot, and Gemini to build confidence using artificial intelligence in marketing decision-making.
Students also gain insight into industry expectations through Program Advisory Committee input from organizations such as Rogers Media, CBC, and Maple Leaf Sports and Entertainment (MLSE).
Graduates are prepared for a wide range of careers in both the public and private sectors, including roles such as:
Whether starting a career or looking to advance professionally, the Marketing – Business program provides the knowledge, skills, and competitive edge needed to succeed. Pathway options are also available for those wishing to pursue further education after graduation.
Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or Math. Domestic applicants who are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s), i.e. Grade 12 English and/or Grade 12 Math are eligible to take an admissions assessment test.
Learn more about how to book Pre-Admission Assessment Testing here.
DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on campus at DC. Boost your qualifications with:
Learn more about Academic Upgrading and connect with our team to get started.
Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students with access to local businesses at a regional level.
The Chambers of Commerce and Boards of Trade include:
Membership benefits:
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC. Students are responsible to ensure they are not duplicating their GNED or FNMI selections as per their diploma requirements. For a successful program completion, students must have successfully completed three unique elective courses as per their program of study.
Courses, course descriptions and delivery formats are subject to change.
In person
Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
Stepping into the business marketing world opens up many exciting and dynamic career paths. Durham College’s Marketing – Business program prepares students to meet the current demands of the industry while developing the skills needed to adapt and lead its future. By blending academic learning with extensive practical experience, the program equips students to thrive in a variety of marketing roles. Through live projects, internships, and opportunities to connect with industry professionals, students gain valuable experience and a competitive edge in today’s job market.
School is an investment in your future, and financial support is available to help you succeed.
DC's Financial Aid and Awards is here to help you access funding and opportunities that make pursuing your education easier and more achievable:
Visit Financial Aid and Awards to explore all the options to help finance your education.
Active, hands-on learning is at the core of every marketing program at Durham College. From day one, students engage in real-world projects, use industry-standard tools (including AI-driven platforms), and collaborate with local and international businesses to solve authentic marketing challenges.
Across the curriculum, students build career-ready skills by analyzing case studies, developing campaigns, and working on live projects with real clients. Courses are designed to reflect the realities of today’s fast-moving marketing landscape – blending creativity with data, strategy with execution, and theory with action.
Complete your two-year Business Marketing diploma and transfer to a partner university for an additional two years to earn a university degree! Durham College has several partnerships and articulation agreements with post-secondary institutions across Ontario, Canada and internationally to help you reach your further education goals. The Durham College Transfer Guide is a great place to start searching for opportunities.
https://durhamcollege.ca/programs-and-courses/pathways-further-your-education/pathways-to-degrees
Looking for more pathway opportunities or to transfer to Durham College? Click here for more information.
NOTE: Students enrolling in this program are required to purchase their own laptop.
*Mac Computers
Durham College's (DC) Marketing – Business program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:
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