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Ministry-approved title: Business – Marketing
Every business relies on some form of marketing, and the demand for skilled marketers is growing globally. This dynamic business marketing program captures the latest trends, technologies and developments in business marketing to ensure you graduate with the most relevant, industry-ready skills today’s employers are looking for.
In this program, students explore the intricacies of business and marketing in classes that focus on real-world applications. Learn how to design and implement effective marketing campaigns, utilize advanced digital tools and analyze market trends to deliver impactful results.
Students engage in various projects and case studies that mimic real-life business scenarios, allowing you to apply your learning and gain practical skills. Our marketing diploma program also offers opportunities for internships and industry collaborations, providing you with invaluable experience and professional connections.
This program is offered in a consecutive format (16 months) from May until the following August. If you begin business and marketing classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.
Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or Math. Domestic applicants who are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s), i.e. Grade 12 English and/or Grade 12 Math are eligible to take an admissions assessment test.
Learn more about how to book Pre-Admission Assessment Testing here.
DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on campus at DC. Boost your qualifications with:
Learn more about Academic Upgrading and connect with our team to get started.
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Graduates of the business marketing program are well-equipped to explore various roles that require strong analytical, creative, and strategic thinking skills. This program prepares you for the ever-evolving marketplace by providing you with up-to-date knowledge and hands-on experience in current marketing trends and technologies.
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Fill out the form to get more information on your program of interest, upcoming events, and how to become a Durham College student. By submitting your information below, you consent to Durham College contacting you via email and/or SMS with a minimum of 4 messages per month. You may withdraw consent at any time.
Please contact the international office.
The Marketing – Business Administration diploma program at Durham College blends core business training with specialized, up-to-date marketing education to ensure students are ready to thrive in today’s fast-paced, tech-driven industry.
In this two-year diploma program, students develop a strong foundation in business while gaining hands-on experience with the tools, technologies, and strategies shaping modern marketing. Key areas of study include consumer behaviour, digital and social media marketing, brand strategy, marketing analytics, marketing automation, communications, and retail and sales management.
What sets this marketing diploma program apart is its deep focus on real-world, work-ready skills. In addition to business and marketing classes, students complete experiential projects with real companies, benefit from instruction by faculty with current industry experience, and work with leading-edge tools like ChatGPT, Copilot, and Gemini to build confidence using AI in marketing decision-making.
Students also gain insight into industry expectations through program advisory committee input from organizations such as Rogers Media, CBC, and Maple Leaf Sports & Entertainment (MLSE).
Graduates are prepared for a wide range of careers in both the public and private sectors, including roles such as:
Whether you’re just starting out or looking to advance your career, the Marketing – Business Administration program provides the knowledge, skills, and competitive edge you need to succeed. Pathway options are also available for those wishing to pursue further education after graduation.
Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students with access to local businesses at a regional level.
The Chambers of Commerce and Boards of Trade include:
Membership benefits:
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC. Students are responsible to ensure they are not duplicating their GNED or FNMI selections as per their diploma requirements. For a successful program completion, students must have successfully completed three unique elective courses as per their program of study.
Courses, course descriptions and delivery formats are subject to change.
In person
Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
Stepping into the business marketing world opens up many exciting and dynamic career paths. Our business marketing program is designed to ensure you are not only ready to meet the current demands of the industry but also poised to lead its future. By blending rigorous academic learning with extensive practical experience, we equip you with the skills needed to thrive in various roles within the marketing domain. The program’s emphasis on real-world experience means you’ll have the chance to work on live projects, engage in internships, and connect with industry professionals, giving you a significant edge in the job market.
School is an investment in your future, and financial support is available to help you succeed.
DC's Financial Aid and Awards is here to help you access funding and opportunities that make pursuing your education easier and more achievable:
Visit Financial Aid and Awards to explore all the options to help finance your education.
Active, hands-on learning is at the core of every marketing program at Durham College. From day one, students engage in real-world projects, use industry-standard tools (including AI-driven platforms), and collaborate with local and international businesses to solve authentic marketing challenges.
Across the curriculum, students build career-ready skills by analyzing case studies, developing campaigns, and working on live projects with real clients. Courses are designed to reflect the realities of today’s fast-moving marketing landscape—blending creativity with data, strategy with execution, and theory with action.
Complete your two-year Business Marketing diploma and transfer to a partner university for an additional two years to earn a university degree! Durham College has several partnerships and articulation agreements with post-secondary institutions across Ontario, Canada and internationally to help you reach your further education goals. The Durham College Transfer Guide is a great place to start searching for opportunities.
https://durhamcollege.ca/programs-and-courses/pathways-further-your-education/pathways-to-degrees
Looking for more pathway opportunities or to transfer to Durham College? Click here for more information.
NOTE: Students enrolling in this program are required to purchase their own laptop.
*Mac Computers
DC’s Business Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:
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