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  • Marketing – Business

Marketing – Business

MINISTRY-APPROVED PROGRAM TITLE: BUSINESS – MARKETING

Credential
Ontario College Diploma
Location
Oshawa
School
School of Business, IT & Management (BITM)
Length
Four semesters
OCAS Code
MRKG
Next Intake
May 2021   +View all Intakes
Laptop
Learn more about laptop requirements
Featured image for program.
Apply Now
  • Overview
  • Program Details
  • Admission Requirements
  • Courses
  • Costs
  • Career Options
  • Transfer
  • Laptop

Program Overview

Marketing is responsible for the core business strategy and combines an understanding of how consumers behave with research data to develop meaningful long-term relationships with customers. Prepares for your start in an exciting career where you can help businesses grow and succeed. Within the program, you will have hands-on learning of the latest digital technology and begin to differentiate yourself and your resume with marketing projects completed for real industry clients. You will also have the opportunity to participate in simulations, marketing-oriented events and local, provincial, and national competitions, all of which can help grow your industry network and experience to help you get your first marketing job.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

View All Requirements

Tuition

Year one domestic: $2,722 (CAD)
Year one international: $13,322 (CAD)

View Full Costs

Semester 1 Courses

  • Introduction To Accounting (ACCT 1210)
  • Business Computer Applications 1 (COMP 1209)
  • Financial Planning (FINC 1100)
  • Human Resource Management 1 (HURM 1100)
  • Marketing 1 (MKTG 1200)
  • Supply Chain Management (SCMT 1200)

View All Courses

Sales
Sales
Marketing Analytics
Marketing Analytics
Marketing Strategy
Marketing Strategy

Intakes and Availability

Date Domestic Availability International Availability
May 2021OpenOpen
September 2021OpenOpen
January 2022OpenOpen
May 2022Open 

Career Options

WHAT YOU COULD BE:

  • Digital marketing analyst/specialist/coordinator
  • Social media analyst/coordinator
  • Marketing analyst/coordinator
  • Marketing data analyst
  • Corporate account manager
  • Campaign manager
  • Business development representative/manager
  • Marketing research analyst
  • Brand analyst/manager
  • Content creation specialist

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

  • Business strategy
  • Digital marketing (i.e. website design, social media)
  • Design literacy
  • Brand communications
  • Advertising campaign management
  • Relationship-based selling

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

Additional Credentials

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

  • Microsoft Office Specialist: Word Associate (COMP1209)
  • Microsoft Office Specialist: PowerPoint Associate (COMP1209)
  • Microsoft Office Specialist: Excel Associate (COMP2209)
  • Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

 

Program Learning Outcomes

  1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  5. Contribute to the development of strategies related to pricing for a product, good and/or service.
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. Participate in conducting market research to provide information needed to make marketing decisions
  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

MAY START

This program is offered in a consecutive format (16 months) from May until the following August. If you begin classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.

Semester 1

  • Introduction To Accounting (ACCT 1210)
  • Business Computer Applications 1 (COMP 1209)
  • Financial Planning (FINC 1100)
  • Human Resource Management 1 (HURM 1100)
  • Marketing 1 (MKTG 1200)
  • Supply Chain Management (SCMT 1200)

Semester 2

  • Communication Foundations - Business, IT & Management (COMM 1801)
  • Business Computer Applications 2 (COMP 2209)
  • Macroeconomics (ECON 1200)
  • General Education Elective (GNED 0000)
  • Business Mathematics (MATH 1202)
  • Marketing Presentation Skills (MKTG 1210)
  • Marketing 2 (MKTG 2200)

Semester 3

  • Business Communications 2 (COMM 3202)
  • Computer Apps In Marketing (COMP 2207)
  • Principles Of Sales (COMR 2100)
  • Microeconomics (ECON 2200)
  • General Education Elective (GNED 0000)
  • Marketing Research Techniques (MKTG 3204)
  • Integrated Marketing Communication (MKTG 3207)

Semester 4

  • General Education Elective (GNED 0000)
  • Marketing Law (LAWW 2105)
  • Project Management For Marketing (MGMT 2105)
  • Design Literacy For Marketing (MKTG 2100)
  • Channel And Retail Marketing (MKTG 3208)
  • Digital Marketing (MKTG 4207)
  • Statistics For Business (STAT 2200)

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.

Costs

Career Options

WHAT YOU COULD BE:

  • Digital marketing analyst/specialist/coordinator
  • Social media analyst/coordinator
  • Marketing analyst/coordinator
  • Marketing data analyst
  • Corporate account manager
  • Campaign manager
  • Business development representative/manager
  • Marketing research analyst
  • Brand analyst/manager
  • Content creation specialist

WHERE YOU COULD WORK:

  • All industries require marketing and communications expertise, including advertising, entertainment, sports, energy, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Program Transfer, Degree Completion and Additional Credentials

Graduates can apply to return for a third year to complete Durham College’s Marketing – Business Administration advanced diploma. Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:

  • Bachelor of Commerce (Honours) bridge – Ontario Tech University (Ontario Tech)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – Ontario Tech
  • Bachelor of Commerce - Athabasca University
  • Bachelor of Management (three-year, four-year, four-year with major) - Athabasca University
  • Bachelor of Commerce in Entrepreneurial Management – Royal Roads University
  • Bachelor of Business Administration – Griffiths University Australia – 1 year + 3 year Business Administration Marketing diploma
  • Bachelor of Business Administration - Irish Institutes of Technology
  • Bachelor of Arts (Honours) – Business Management with Marketing - University of the West of England, Bristol

Please visit our pathways page to learn more about how you can transfer your credits towards a degree

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

  • Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
  • Operating System: Windows 10 Professional (64-bit only) and later
  • Processor: Intel Core i5 or better
  • Memory: 4 GB of RAM (8 GB preferred)
  • Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
  • Warranty: 3 years parts and labour (On-site preferred)
  • 2 USB ports
  • Webcam
  • Microphone (headset preferred)

*Mac Computers

  • Some required software applications are not available for Mac.
  • Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

  • Windows 10 Professional (64-bit only)
  • Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
  • Acrobat Reader

Marketing – Business in the news

DC marketing students place multiple times at the Ontario College’s Marketing Competition
DC students pitch business ideas to win $2,500
EnactusDC embarks on first international project
 View more News
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