Marketing – Business | Durham College

Program Overview

Every business relies on some form of marketing, and the demand for skilled marketers is growing globally. Updated annually, this dynamic program captures the latest trends, technologies and developments in marketing to ensure you graduate with the most relevant, industry-ready skills today’s employers are looking for in a candidate.

In this program, you will learn the fundamentals of business strategy, creative design, marketing analysis and research. You will also have the opportunity to participate in digital simulations, marketing events and compete in local, provincial and national competitions, all of which help grow your industry network and experience to help launch your marketing career.

Marketing is an exciting business practice with a wide range of career paths. Whether you enjoy strategy, being creative, or using the latest technologies, this highly interactive program will prepare you for a wide range of career opportunities.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

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Tuition

Year one domestic: $2,722 (CAD)
Year one international: $13,852 (CAD)

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Semester 1 Courses

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Digital Marketing

Creative Design

Sales

Intakes and Availability

Date	Domestic Availability	International Availability
May 2022	Open	Closed
September 2022	Open	Open
January 2023	Open

Career Options

WHAT YOU COULD BE:

Digital marketing specialist/analyst/coordinator
Social media coordinator/analyst
Marketing coordinator/analyst
Content creation specialist
Marketing data analyst
Corporate account manager
Campaign manager
Brand analyst/manager
Business development representative/manager
Marketing research co-ordinator/analyst

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

This two-year program will help you develop your business skills for a variety of job opportunities in a number of different sectors. Through partnerships with more than 100 industry relationships, including representation on the program advisory committee (PAC) from Rogers Media, Canadian Broadcasting Corporation (CBC), and Maple Leafs Sports and Entertainment (MLSE), this program will offer a balance between the industry-specific subjects and general business subjects required for a successful career in marketing.

ADDITIONAL CREDENTIALS

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

Microsoft Office Specialist: Word Associate (COMP1209)
Microsoft Office Specialist: PowerPoint Associate (COMP1209)
Microsoft Office Specialist: Excel Associate (COMP2209)
Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)
Google AdWords Certification
Hootsuite Certification

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

Program Learning Outcomes

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

You may enter Year 1 of the Business or Business Administration program in September or January
If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

MAY START

This program is offered in a consecutive format (16 months) from May until the following August. If you begin classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

Semester 4

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2022-23 program of study may be modified to accommodate program delivery changes.

Costs

Career Options

WHAT YOU COULD BE:

Digital marketing specialist/analyst/coordinator
Social media coordinator/analyst
Marketing coordinator/analyst
Content creation specialist
Marketing data analyst
Corporate account manager
Campaign manager
Brand analyst/manager
Business development representative/manager
Marketing research co-ordinator/analyst

WHERE YOU COULD WORK:

All industries require marketing and communications expertise, including media and entertainment, sports, energy, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Program Transfer, Degree Completion and Additional Credentials

Complete your two-year Marketing diploma and transfer to a partner university for an additional two years to earn a university degree! Durham College has several partnerships and articulation agreements with post-secondary institutions across Ontario, Canada and internationally to help you reach your further education goals. The Durham College Transfer Guide is a great place to start searching for opportunities.

https://durhamcollege.ca/programs-and-courses/pathways-further-your-education/pathways-to-degrees

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
Operating System: Windows 10 Professional (64-bit only) and later
Processor: Intel Core i5 or better
Memory: 4 GB of RAM (8 GB preferred)
Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
Warranty: 3 years parts and labour (On-site preferred)
2 USB ports
Webcam
Microphone (headset preferred)

*Mac Computers

Some required software applications are not available for Mac.
Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

Windows 10 Professional (64-bit only)
Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
Adobe Creative Cloud (students will be provided an access account)
Acrobat Reader

Student achievements

Recognized Student Achievements

DC’s Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:

Winner of the Lydiatt Award for Student Leadership
Top placements at the Ontario College Marketing Competition (OCMC) in multiple categories
Finalists at the Annual National Marketing Case Competition
Finalists at the National Great Canadian Sales Competition (with over 4,000 college and university student participants)
Winners of the Leaders of the Future award from the Durham College Alumni Association (DCAA)

Marketing – Business

Program Overview

Admission Requirements

Tuition

Semester 1 Courses

Intakes and Availability

Career Options

WHAT YOU COULD BE:

Program Details

Program Learning Outcomes

Admission Requirements

SEPTEMBER OR JANUARY START:

MAY START

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Program Transfer, Degree Completion and Additional Credentials

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

SOFTWARE REQUIREMENTS

Student achievements

Recognized Student Achievements

Marketing – Business in the news

Helpful Resources

Have a Question? Attend a Program Information Webinar

Financial Aid Information

Graduate Employment Report [PDF]

Have a Question?
Attend a Program Information Webinar