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Ministry-approved title: Business – Marketing
This joint diploma-to-degree pathway allows students to earn both a Marketing – Business Marketing diploma and a Bachelor of Commerce degree in just four years. Combining Durham College’s applied, hands-on learning approach with Ontario Tech University’s advanced business education, the program builds both practical marketing expertise and broader strategic business knowledge for today’s competitive job market.
Learning takes place through a collaborative model that blends academic theory, real-world application, and industry-informed experiences. Students develop skills in marketing strategy, digital marketing, analytics, communication, and emerging technologies, including the growing role of artificial intelligence (AI) in modern marketing practice.
Industry projects, applied learning opportunities, and professional networking experiences help strengthen workplace readiness and support the development of career-ready skills. Graduates leave prepared to contribute confidently within today’s evolving, AI-integrated marketing environment across a wide range of industries and organizations.
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Embarking on the Business Transfer Program at Durham College and Ontario Tech University gives you a solid foundation in business administration and marketing. It opens up many career pathways that cater to various interests and expertise. Armed with the latest industry insights and marketing technologies, you will be able to make significant contributions in corporate environments, start-ups, or even your entrepreneurial ventures.
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This joint Durham College (DC) and Ontario Tech University (Ontario Tech) pathway is designed for students seeking both the applied learning experience of a college diploma and the advanced academic opportunities of a university degree. By combining practical marketing education with university-level business studies, the program creates a direct pathway toward Ontario Tech’s Bachelor of Commerce (Honours) degree while building career-ready marketing skills valued across industries.
The bridging courses required for admission into the degree program are embedded directly into the curriculum, allowing qualifying students to transition seamlessly into third year at Ontario Tech University. Students who achieve a minimum cumulative grade point average of 3.5 in each semester of DC courses, with no grade below C in Ontario Tech courses, may apply directly to the degree pathway and pursue a Marketing major at Ontario Tech. Ontario Tech embedded courses remain flexible and subject to change, with academic planning support available through Durham College advising services.
Throughout the program, students build a strong foundation in marketing, business, and digital communications while developing practical skills in campaign development, analytics, branding, consumer behaviour, content creation, and strategic decision-making. Applied projects and industry-informed learning experiences help connect classroom theory to real marketing environments, including the growing use of AI-enabled tools and technologies across the profession.
Students participating in this pathway register at both DC and Ontario Tech University, gaining exposure to two distinct learning environments on a shared campus. Access to college and university faculty, resources, and opportunities supports both academic and professional development throughout the program. Students are expected to attend all scheduled classes, noting that academic calendars and learning management systems differ between the two institutions.
This flexible pathway also provides multiple academic options. Students may continue through the university transfer stream, which includes five embedded university credits, or complete the college-only curriculum to graduate with the two-year Business Marketing diploma. Students may also transfer into another DC business program following the first semester.
Note: Applications are submitted through Ontario Colleges using the MKTU application code. Students who meet the selection criteria and required academic standing become eligible to continue into the Bachelor of Commerce (Honours) degree at Ontario Tech University.
This program enables qualifying students to complete both the Business Marketing diploma at Durham College and the Bachelor of Commerce (Honours) degree at Ontario Tech University in four years, and at less cost than a traditional four-year degree pathway.
For more information about the Marketing – Business – Transfer to Ontario Tech University Bachelor of Information Technology (Hons) program, please visit our frequently asked questions webpage.
Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or Math. Domestic applicants who are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s), i.e. Grade 12 English and/or Grade 12 Math are eligible to take an admissions assessment test.
Learn more about how to book Pre-Admission Assessment Testing here.
DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on campus at DC. Boost your qualifications with:
Learn more about Academic Upgrading and connect with our team to get started.
Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students with access to local businesses at a regional level.
The Chambers of Commerce and Boards of Trade include:
Membership benefits:
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.
Courses, course descriptions and delivery formats are subject to change.
In person
Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
Students will also be required to pay an additional tuition fee to Ontario Tech University for one course in semester 2 and four courses in semesters 3 and 4. Ontario Tech tuition will be charged at the beginning of each semester, starting in Semester 2. The Ontario Tech tuition will be in addition to the figures shown below.
The career possibilities that arise from completing the Business Transfer program at Durham College and Ontario Tech University are both vast and promising. This innovative program provides a solid educational foundation and practical experience, preparing graduates to enter various high-demand roles in the business world. With dual credentials, you will stand out to employers and have a significant advantage in a competitive job market.
Curriculum is designed to ensure you gain critical knowledge and practical skills that translate directly to the business environment. Through industry-linked projects, you will have numerous opportunities to build a professional network and gain real-world experience.
School is an investment in your future, and financial support is available to help you succeed.
DC's Financial Aid and Awards is here to help you access funding and opportunities that make pursuing your education easier and more achievable:
Visit Financial Aid and Awards to explore all the options to help finance your education.
Active, hands-on learning is at the core of every marketing program at Durham College. From day one, students engage in real-world projects, use industry-standard tools (including artificial intellience (AI)-driven platforms), and collaborate with local and international businesses to solve authentic marketing challenges.
Across the curriculum, students build career-ready skills by analyzing case studies, developing campaigns, and working on live projects with real clients. Courses are designed to reflect the realities of today’s fast-moving marketing landscape – blending creativity with data, strategy with execution, and theory with action.
Graduates may choose to return to Durham College to complete an additional year of study in the Marketing – Business Administration program. Graduates may also be eligible to apply their academic credits towards further study through Durham College’s partnerships with many other Canadian and international colleges and universities. Please visit our pathways page for more information.
Looking for more pathway opportunities or to transfer to Durham College? Click here for more information.
NOTE: Students enrolling in this program are required to purchase their own laptop.
*Mac Computers
App Store
Google Play