Marketing – Business – Transfer to Ontario Tech University Bachelor of Commerce (Hons)

Program Overview

This joint Durham College and Ontario Tech University diploma-to-degree program will enable you to earn two credentials in only four years. Experience the best of both learning environments while on the journey to a rewarding career in marketing.

With the help of research data and a solid understanding of consumer behaviour, marketers get involved at the design stage to ensure products being developed are geared to the intended target market(s). This includes monitoring and incorporating the latest trends in their promotional planning, such as digital media, to reach consumers in the most effective way.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

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Tuition

Year one domestic: $2,722 (CAD)
Year one international: $13,852 (CAD)

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Semester 1 Courses

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Diploma-to-degree

Sales

Marketing Analytics

Intakes and Availability

Date	Domestic Availability	International Availability
January 2022	Open	Closed
September 2022	Open	Open
January 2023	Open

Career Options

WHAT YOU COULD BE:

Advertising sales representative
Account or advertising executive
Business-to-business sales representative
Channel manager
Communications manager
Digital marketing co-ordinator/manager
Experiential marketing/event co-ordinator/planner
Marketing or brand co-ordinator/manager
Marketing researcher
Promotions co-ordinator/manager
Research analyst
Sales, retail or marketing manager
Social media community manager
Social media content co-ordinator/manager

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

This program was created by DC and Ontario Tech for individuals who plan to take Ontario Tech’s Bachelor of Commerce (Hons) degree program. The bridging courses required for admission to the degree program are embedded in the curriculum and if you achieve a minimum cumulative grade point average of 3.5 in each semester of your DC courses and no grade below C in your Ontario Tech courses, you can apply directly to the third year of the degree program. This opportunity allows qualified candidates to major in Marketing at Ontario Tech. In order to participate in this program, you are required to maintain a cumulative grade point average of 3.5 and complete an application to Ontario Tech in the first semester. The Ontario Tech embedded courses are flexible and subject to change by Ontario Tech. Academic planning assistance will be offered to you by a student advisor representative.

As a student participating in this program, you will be registered at DC and at Ontario Tech. Ontario Tech offers classes in the evenings and the annual calendars including reading week are generally different. Students are expected to attend all classes that are scheduled. In addition, the two institutions use different learning management systems.

Please note: You will apply to the Marketing – Business program at www.ontariocolleges.ca using the MKTU application code. Upon meeting the selection criteria and achieving the required grades, you will be eligible to complete your Bachelor of Commerce (Hons) degree at Ontario Tech.

This program enables students to complete the Marketing – Business diploma at DC and the Bachelor of Commerce (Hons) at the Ontario Tech University (Ontario Tech) in four years for qualifying students, and at less cost than a four-year degree program.

This program provides students with the option of proceeding in second year with the college-only curriculum to complete the standard two-year Marketing – Business diploma, or proceeding to complete the two-year University Transfer, which will include five university credits.

This unique pathway is available on a shared campus with exposure to college and university faculty, information and opportunities.

For more information about the Marketing - Business - Transfer to Ontario Tech Bachelor of Information Technology (Hons) program please visit our frequently asked questions webpage.

ADDITIONAL CREDENTIALS

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

Microsoft Office Specialist: Word Associate (COMP1209)
Microsoft Office Specialist: PowerPoint Associate (COMP1209)
Microsoft Office Specialist: Excel Associate (COMP2209)
Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

Program Learning Outcomes

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.

Semester 4

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2022-23 program of study may be modified to accommodate program delivery changes.

Costs

Students will also be required to pay an additional tuition fee to Ontario Tech for one course in Semester 2 and four courses in semesters 3 and 4. Ontario Tech tuition will be charged at the beginning of each semester starting in Semester 2.

Career Options

WHAT YOU COULD BE:

Advertising sales representative
Account or advertising executive
Business-to-business sales representative
Channel manager
Communications manager
Digital marketing co-ordinator/manager
Experiential marketing/event co-ordinator/planner
Marketing or brand co-ordinator/manager
Marketing researcher
Promotions co-ordinator/manager
Research analyst
Sales, retail or marketing manager
Social media community manager
Social media content co-ordinator/manager

WHERE YOU COULD WORK:

Advertising/creative firms
Entertainment industry
Financial institutions
Government agencies
Hospitality industry
Manufacturing companies
Not-for-profit organizations
Packaged goods companies
Retail

Program Transfer, Degree Completion and Additional Credentials

Graduates may choose to return to Durham College to complete an additional year of study in the Marketing – Business Administration program. Graduates may also be eligible to apply their academic credits towards further study through Durham College’s partnerships with many other Canadian and international colleges and universities. Please visit our pathways page for more information.

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
Operating System: Windows 10 Professional (64-bit only) and later
Processor: Intel Core i5 or better
Memory: 4 GB of RAM (8 GB preferred)
Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
Warranty: 3 years parts and labour (On-site preferred)
2 USB ports
Webcam
Microphone (headset preferred)

*Mac Computers

Some required software applications are not available for Mac.
Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

Windows 10 Professional (64-bit only)
Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
Acrobat Reader

Marketing – Business – Transfer to Ontario Tech University Bachelor of Commerce (Hons)

Program Overview

Admission Requirements

Tuition

Semester 1 Courses

Intakes and Availability

Career Options

WHAT YOU COULD BE:

Program Details

Program Learning Outcomes

Admission Requirements

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Program Transfer, Degree Completion and Additional Credentials

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

SOFTWARE REQUIREMENTS

Helpful Resources

Have a Question? Attend a Program Information Webinar

Financial Aid Information

Graduate Employment Report [PDF]

Have a Question?
Attend a Program Information Webinar