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Check out the 2021-22Program Guide
MINISTRY-APPROVED PROGRAM TITLE: BUSINESS – MARKETING
Flexible: Professors teach some classes and/or workshops from DC’s learning spaces and students have the choice of attending in person, on campus in the classroom/lab or attending class remotely. These classes and/or workshops are delivered in real-time [synchronously]. Flexible programs may also include courses that are delivered remotely.
Attending these workshops in-person is not mandatory. The workshops will be ‘streamed’ so those learning remotely will have an experience very close to ‘being there’. If students cannot travel to campus due to illness, quarantine, or feel that the risk of coming to campus is too high, they will be able to achieve all of the course learning outcomes.
This joint Durham College and Ontario Tech University diploma-to-degree program will enable you to earn two credentials in only four years. Experience the best of both learning environments while on the journey to a rewarding career in marketing.
With the help of research data and a solid understanding of consumer behaviour, marketers get involved at the design stage to ensure products being developed are geared to the intended target market(s). This includes monitoring and incorporating the latest trends in their promotional planning, such as digital media, to reach consumers in the most effective way.
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Year one domestic: $2,722 (CAD) Year one international: $13,852 (CAD)
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NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
This program was created by DC and Ontario Tech for individuals who plan to take Ontario Tech’s Bachelor of Commerce (Hons) degree program. The bridging courses required for admission to the degree program are embedded in the curriculum and if you achieve a minimum cumulative grade point average of 3.5 in each semester of your DC courses and no grade below C in your Ontario Tech courses, you can apply directly to the third year of the degree program. This opportunity allows qualified candidates to major in Marketing at Ontario Tech. In order to participate in this program, you are required to maintain a cumulative grade point average of 3.5 and complete an application to Ontario Tech in the first semester. The Ontario Tech embedded courses are flexible and subject to change by Ontario Tech. Academic planning assistance will be offered to you by a student advisor representative.
As a student participating in this program, you will be registered at DC and at Ontario Tech. Ontario Tech offers classes in the evenings and the annual calendars including reading week are generally different. Students are expected to attend all classes that are scheduled. In addition the two institutions use different learning management systems.
Please note: You will apply to the Marketing – Business program at www.ontariocolleges.ca using the MKTU application code. Upon meeting the selection criteria and achieving the required grades, you will be eligible to complete your Bachelor of Commerce (Hons) degree at Ontario Tech.
For more information about the Marketing - Business - Transfer to Ontario Tech Bachelor of Information Technology (Hons) program please visit our frequently asked questions webpage.
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.
Graduates may choose to return to Durham College to complete an additional year of study in the Marketing – Business Administration program. Graduates may also be eligible to apply their academic credits towards further study through Durham College’s partnerships with many other Canadian and international colleges and universities. Please visit our pathways page for more information.
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