Program Details
NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
This program was created by DC and Ontario Tech for individuals who plan to take Ontario Tech’s Bachelor of Commerce (Hons) degree program. The bridging courses required for admission to the degree program are embedded in the curriculum and if you achieve a minimum cumulative grade point average of 3.5 in each semester of your DC courses and no grade below C in your Ontario Tech courses, you can apply directly to the third year of the degree program. This opportunity allows qualified candidates to major in Marketing at Ontario Tech. In order to participate in this program, you are required to maintain a cumulative grade point average of 3.5 and complete an application to Ontario Tech in the first semester. The Ontario Tech embedded courses are flexible and subject to change by Ontario Tech. Academic planning assistance will be offered to you by a student advisor representative.
As a student participating in this program, you will be registered at DC and at Ontario Tech. Ontario Tech offers classes in the evenings and the annual calendars including reading week are generally different. Students are expected to attend all classes that are scheduled. In addition the two institutions use different learning management systems.
Please note: You will apply to the Marketing – Business program at www.ontariocolleges.ca using the MKTU application code. Upon meeting the selection criteria and achieving the required grades, you will be eligible to complete your Bachelor of Commerce (Hons) degree at Ontario Tech.
- This program enables students to complete the Marketing – Business diploma at DC and the Bachelor of Commerce (Hons) at the Ontario Tech University (Ontario Tech) in four years for qualifying students, and at less cost than a four-year degree program.
- This program provides students with the option of proceeding in second year with the college-only curriculum to complete the standard two-year Marketing – Business diploma, or proceeding to complete the two-year University Transfer, which will include five university credits.
- This unique pathway is available on a shared campus with exposure to college and university faculty, information and opportunities.
For more information about the Marketing - Business - Transfer to Ontario Tech Bachelor of Information Technology (Hons) program please visit our frequently asked questions webpage.
Additional Credentials
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
- Microsoft Office Specialist: Word Associate (COMP1209)
- Microsoft Office Specialist: PowerPoint Associate (COMP1209)
- Microsoft Office Specialist: Excel Associate (COMP2209)
- Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
Program Learning Outcomes
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
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