Students, employees and the community recognize the strong brand identity of Durham College (DC). Our logos, elements and colours combine to create an identity system that maintains DC’s proven brand equity while demonstrating the progressive and modern approach to how we communicate with our audiences, both digitally and in print.
DC’s brand is a combination of elements acting as physical representations of our values and offerings. It reflects all that we do as an organization, including how we are moving forward while continuing to recognize where we came from – our humble beginnings and bold vision.
Recently, DC has evolved with a bold, mission statement and strategic plan. We have met change head on to respond to the growing needs of our students, employees and community, while transforming the way we teach, work, live and lead. As part of this evolution, our brand assets have also taken a step forward.
A brand is our story – the sum of everything we do and the experience people have with the college.
Our brand guidelines are the tools we use to create those stories and reinforce those experiences; they are the operating manual for looking, speaking, and acting as DC.
We all play a role in strengthening and promoting our brand. You can help by incorporating these guidelines into the marketing and communication materials you create. The tools are flexible enough to help you develop a full-range of expression for your specific audience, while still allowing our shared strengths and aspirations to shine.
Through consistent use, these guidelines will amplify the impact of our brand in an increasingly competitive academic marketplace.