Internal branding

By optimizing its usage within our campus environment, we can leverage our brand through our physical space and make the experience of being at DC – across all campuses – a unique and cohesive one.

There are many visual elements that come together to reinforce our brand. Those elements include everything from colours and fonts to merchandise and signage. The more pieces and parts that adhere to brand guidelines, the stronger the message. The stronger the message, the more memorable the experience. Our physical environment is one of the best ways to utilize visual elements and reinforce our brand.

These environmental brand guidelines are to be incorporated into our physical spaces. From the smallest room to the largest gym, every place at DC has the potential to reinforce our brand.

While every space should have something we’re calling ‘a presence of green,’ it doesn’t mean everything needs to be covered in DC green. Even a hint will do.

Green is the colour that identifies us as DC. Use of this colour is the easiest way to tap into that powerful recognition and connect each space with the brand. To ensure consistency, be sure to use the proper specifications below, and consider that a generous use of neutral allows our colours, and any others, to stand out.

A secondary palette of approved colours, for use in paint, fabrics, tiles and many other materials and applications is provided. Remember, these colours should be used in a secondary way, letting our green shine.

View our finishes and furniture standards [PDF]

Love the logo

The DC logo is the primary identifier in all communications  and it should be well represented in our physical environment.

By adhering to a standardized use of the logo, the image of DC is reinforced as a cohesive, powerful entity, amplifying the impact of our visual communications and our environment.

For more information on logo usage, see the logo page.

Approved colours

A wide environmental palette has been established to help brand spaces. Neutrals have been selected to highlight the core colours, and a secondary palette established with flexibility in mind.

Hallway standards

To ensure consistency and visual appeal within DC’s buildings, the following hallway standards have been established:

• Bulletin boards (maple trim with charcoal cork board standard, see finishes standards.
• Digital signage
• Wayfinding signage
• Acrylic quotes
• Student artwork (canvas or metal plates)

Departmental graphics, ZAPs, posters, etc. may be displayed within office spaces but should not be used in campus hallways.