Colours Colours express meaning and can provide emotions related to them. The Durham College (DC) colour system, which consists of primary and secondary palettes, has been thoughtfully selected to create brand harmonization to ensure consistency, hierarchy and visual recognition. Primary The primary hues of green, warm black and crisp white have been strategically selected to evoke emotion and brand recognition, and remain the foundation of DC’s brand colour palette. DC green is steeped in over 50 years of tradition. It reflects our solid and stable roots, continual growth, and fresh, grounded approach to education, innovation and community. We wear the colour loud and proud. DC green is used to unify the brand’s identity and should be used most frequently in your communication materials. White is the preferred background for DC materials. In other instances, white becomes the inverted colour on a DC Green background. DC GREEN PMS 341 C 100 M 0 Y 67 K 29 R 0 G 98 B 67 HEX 0B8261 PANTONE BLACK 5 PMS Black 5 C 59 M 72 Y 60 K 60 R 62 G 43 B 47 HEX 3E2B2F WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX FFFFFF Secondary colours The secondary colour palette of yellows and reds reflect the warm, steadfast, energetic and passionate essence of our college community: the students, employees and alumni who call DC home. These colours are used to enhance the primary colour palette and create differentiation and emphasis. We recommend using the yellows, reds and pale green as subtle elements to enhance the design and message or as a call to action. LIGHT GREEN PMS 345 C 44 M 0 Y 42 K 0 R 144 G 213 B 172 HEX 90D5AC DARK YELLOW PMS 7550 C 17 M 45 Y 100 K 1 R 213 G 143 B 41 HEX D58F29 BRIGHT YELLOW PMS 7549 C 0 M 31 Y 100 K 0 R 255 G 182 B 41 HEX FFB600 BURGUNDY PMS 222 C 45 M 96 Y 47 K 34 R 114 G 27 B 67 HEX 721B43 CORAL PMS 172 C 0 M 86 Y 99 K 0 R 255 G 71 B 19 HEX FF4713 Colour proportion Proportionally, our DC green and clean whitespace act as the dominant brand colours, while black and the secondary palette act as accents, adding vibrant, welcoming pops of colour.