COVID-19 update: With Step 1 of the provincial re-opening plan currently in effect, some in-person learning activities and campus operations are impacted.Program delivery information: spring semester and fall semester.Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell
Check out the 2021-22Program Guide
Flexible: Professors teach some classes and/or workshops from DC’s learning spaces and students have the choice of attending in person, on campus in the classroom/lab or attending class remotely. These classes and/or workshops are delivered in real-time [synchronously]. Flexible programs may also include courses that are delivered remotely.
Attending these workshops in-person is not mandatory. The workshops will be ‘streamed’ so those learning remotely will have an experience very close to ‘being there’. If students cannot travel to campus due to illness, quarantine, or feel that the risk of coming to campus is too high, they will be able to achieve all of the course learning outcomes.
If you want to create award-winning advertising and marketing campaigns, this program is for you. We live in an age of digital disruption. In order for advertisers to compete for ‘screen-time’ they must develop engaging content that harnesses the power to connect with consumers. As marketers strive to increase their share of consumer attention, they must research how people are spending time across multiple devices and platforms. When you understand consumer markets and behaviour, you can create great advertising campaigns.
The Advertising and Marketing Communications program prepares you with the knowledge, skills and experience for an exciting career in the advertising industry. You can work at an agency, research or production firm, or within a media company; we will help you choose the path that best suits your skill-set. You will gain experience as an account manager and production artist working for campus media, and have the opportunity to participate in the college advertising agency – ‘collaboragency’. Our students manage real accounts and deliver both strategic and creative recommendations to achieve client goals.
NOTE: Students enrolling in this program are required to purchase their own laptop. For specific laptop and software requirements for this program click here.
Note: this program has additional recommended requirements. Please visit the Admission Requirements tab for further information.
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Year one domestic: $2,722 (CAD) Year one international: $13,852 (CAD)
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NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
The Advertising and Marketing Communications program is designed to provide students with the knowledge and skills in demand to succeed in the evolving and exciting world of advertising. Students will learn how to plan, create, and execute effective integrated campaigns while exploring how the advertising industry is structured, gaining insight into the unique roles, responsibilities and relationships among key participants, including: agencies, advertisers, the media, research companies and all other production suppliers.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.
Field placement provides the opportunity to practice the knowledge and skills acquired in the program. You have the opportunity to choose the roles/functions best matching your skill-set, and are able to perform as a team member in the industry. Placements occur at the end of the winter semester. You must work a minimum of six weeks in an approved communications role in order to graduate. For students unable to secure an external work placement, there are opportunities to work for the campus advertising agency (collaboragency) or on an assigned, independent project.
Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:
Please visit our pathways page to learn more about how you can transfer your credits towards a degree.
A Mac notebook computer is recommended. Please see the hardware requirements document for details.
Creative Cloud brings together everything you need to create your greatest work. One simple membership gives you and your classmates to the very latest versions of all the Adobe professional creative desktop applications like Photoshop®, Illustrator®, Premiere Pro® and more — plus new features and upgrades as soon as they're available. And that's just the beginning. With Creative Cloud™, everything you need to create intuitively and collaboratively is included.
Free downloadable software (please download and install prior to the start of classes. Caution: To avoid malware, only download from the actual developer or using the links below):
NOTE: These requirements were accurate at the time of posting and are subject to change. Please be aware that hardware and software versions are subject to change and will be updated as needed. For further information and FAQ click here.
Field placement provides the opportunity to practice the knowledge and skills acquired in the program. You have the opportunity to choose roles/functions that match your skills, and to perform as a team member in the industry. Placements start in the final half of the winter semester. You must work a minimum of six weeks in the field in order to graduate. For students unable to secure an external work placement, there are opportunities to work for the on-campus advertising agency or on an assigned, independent project.
Collaboragency is a fully integrated onsite communications agency here at Durham College. The collaborators are a multi-disciplinary team of students from the Advertising, Animation, Graphic Design, Photography, Video Production programs and more. Together, students tackle projects from actual clients looking to improve their businesses – from web, social media and marketing content creation to strategic planning, Collaboragency creates unique business solutions for our local entrepreneurs. Through the production of both strategic and creative materials, students can leverage work in portfolios when applying for desired occupations. This work also allows students to forge lasting connections with clients, who one day may be responsible for launching careers.
Watch the video below to see how Collaboragency’s work impacted their Bohemian Bliss Yoga client.
Any inquiries about Collaboragency can be directed to Dawn Salter, Program Coordinator & Professor of Advertising & Marketing Communications, at Dawn.Salter@durhamcollege.ca.
Interested in visiting our campuses? We'd love to show you around!
T: 905.721.2000 ext. 7697
Many of the photos on this website were taken prior to the COVID-19 pandemic.