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  • Music Business (two-year)/Music Business Management (three-year)

Music Business (two-year)/Music Business Management (three-year)

Ministry-approved program title: Music Business Administration (two-year)/Music Business Management (three-year)


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Credential
Ontario College Diploma/Advanced Diploma
Location
Oshawa
OCAS Code
MBAD
Next Intake
September 2023
View all intakes
Faculty
Faculty of Media, Art & Design (MAD)
Length
Four semesters/Six semesters
Delivery
More than 75% of this program is delivered in-person. Learn more.
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Program Overview

The Music Business/Music Business Management programs prepare students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience. Students learn to manage revenue streams, book tours, draft and negotiate contracts, manage artists and venues, plan and execute events, design websites, market and promote artists and merchandise, build a network, and much more. Graduates enter the industry ready and eager to become astute music industry executives, well-informed musicians/songwriters, or both!

Intakes and Availability

Date Domestic Availability International Availability
September 2023OpenOpenApply now
ProgramHighlights
  • Success Stories
  • Resources
  • Success Stories
  • Resources
DC alumna making noise in the music business
Faculty member Marni Thornton talks about the Music Business program and what makes it one-of-a-kind
Durham College alumnus strikes a chord at the Canadian Sync Awards
Q&A with 2021 MusiCounts Accelerate Scholarship recipient and MBM grad, Andrea Buchkovich
Music Business Management grads strike a chord with new record deal
Durham College 2023 Viewbook
Lead the way
2023 Viewbook
Read Now
Other Resources
  • Graduate Employment Report [PDF]
  • Attend a Program Information Webinar
  • Financial Aid Information
Field Placement
Hands-on Experience
Scholarship

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U) (minimum 60 per cent)

Tuition

  • Year one domestic: $2,722 (CAD)
  • Year one international: $14,186 (CAD)

View full costs

Semester 1 Courses

  • Communication Foundations (COMM 1100)
  • Live Sound (ENGR 1100)
  • Music History and Appreciation (HIST 1100)
  • Event Planning and Management (MGMT 1103)
  • Networking and Personal Selling (MKTG 1103)
  • Music Business Practicum 1 (MUSC 1100)
  • Music Industry Overview 1 (MUSC 1101)

View all courses

Field Placement
Field Placement
Hands-on Experience
Hands-on Experience
Scholarship
Scholarship

Career Options

WHERE YOU COULD WORK:

  • Artist booking agencies
  • Artist and tour management
  • Major and independent record labels
  • Marketing and promotions
  • Music licensing
  • Music publishing
  • Music supervision
  • Event production
  • Music production (live and recorded)
  • Venue management
  • Merchandising
  • Freelance

View all career options

Program Details

This unique business-based program provides plenty of experiential learning opportunities and in-depth knowledge of all areas of the music business, preparing you for a wide variety of music industry careers spanning:

  • Major and independent record labels in roles including marketing, publicity, promotion, merchandising and sales, artists and repertoire, and brand partnerships
  • Live music including tour management and booking, concert promotion and production, and venue management
  • Music publishing and administration including positions in copyright collection societies, industry trade organizations, copyright administration, music licensing, and music supervision
  • Artist management (e.g. managing a musician or band, or managing one’s own musical career)
  • Digital music management including streaming services, social networks and online music retail
  • Event production including planning or managing live music events, conferences, workshops, networking events, and more
  • Performing/recording artist, or songwriter
  • Music production including live and recording services

You will develop skills in management, marketing, promotion, and small business operations, while learning and practicing the essentials of copyright law and music publishing, event production, live sound reinforcement, and media and business communications. Challenging careers are available for skilled administrators and managers, as well as aspiring musicians and songwriters, who can market and manage entertainment events and revenues; maximize social media; manage tours; work directly with performers as booking agents or managers; prepare promotional materials; plan and organize itineraries; and negotiate, interpret and enforce contracts.

MUSIC BUSINESS PRACTICUM

The Music Business Practicum (MBP) course is unique; here, your textbook is life itself and you are the author. You will have a job and it will be your homework.

This course, which you take for four semesters, provides you with hands-on, practical, networking and business experience similar to what you will encounter in the music industry. MBP offers you the chance to learn by doing. In the process you will learn plenty of useful and important things about the industry and yourself.

In MBP first and second-year students work together and with the community to operate our own music industry. There are several enterprises to which you can apply in order to become a valued team member and get a great learning experience. These include record labels, artist management companies, the campus radio station, a recording studio, a music magazine, a merchandising company, an event production company, a publicity and promotion company, photography and video production, and more.

In order to pass each MBP course, you are required to:

  • accumulate a minimum of 30 hours of approved, authentic work experience, AND
  • successfully complete the required written assignments.

You will continually gain real-world experience for your resumé, which will greatly improve your job prospects. Employers want people with experience and MBP gives you a great opportunity to get exactly that, in and outside of the classroom.

MIKE SHULGA MEMORIAL AWARD

The Mike Shulga Memorial Award is granted annually to a student in the third year (Semester 5) of the Music Business Management advanced diploma program. Applicants must submit proof of relevant work promoting independent live music. Ideas include performance and venue contracts, artists’ affidavits, evidence of promotion (e.g. social media, posters, ads) venue and promoter contact info, etc.  Mike "Star" Shulga was an active force in the Oshawa music scene for more than 40 years. He had a passion for rock n' roll and vinyl, and promoted local artists through his own label and live shows. Community members and friends of Mike are providing this scholarship as a tribute to him, a consummate music fan.

IN THE NEWS

  • 10X10 – How one DC music grad is streaming his way to success
  • Music Business Management grads strike a chord with new record deal
  • MBM students network and perform at Indie Week’s Student Sessions event
  • A year of accomplishment for student musician Cale Crowe
  • DC celebrates student’s hit single with take on Carpool Karaoke
  • DC grad Sarah Mark hits the Top 40 with song ‘Tun Up’
  • DC grads offer post-grad insight at Alumni in the Pit during Career Week
  • DC alumni share their post-graduation success and inspire students about life after college
  • MBM students successfully organize Reel Music Festival
  • MBM grad Lauren Toyota stars at MuchMusic
  • Internship leads to job at Universal Music for MBM grad
  • MBM students present first songwriter's workshop
  • MBM grad honoured by CMRRA

Program Learning Outcomes

  1. Analyze music business contracts and forms with clients in the music industry to ensure compliance with copyright and civil law, and professional standards.
  2. Implement a variety of plans and documents relevant to management of the music business industry.
  3. Determine and implement entertainment-related technological strategies.
  4. Implement strategies for personal and professional development in order to maximize learning opportunities.
  5. Apply music business management knowledge and skills to the planning and presentation of a major event.
  6. Generate solutions for music business management needs by using specific digital hardware and software relevant to the industry.
  7. Analyze the music industry including the influences and trends of past and present musical works.
  8. Apply knowledge and skills related to the music and entertainment industries in workplace and simulated workplace settings.
  9. Analyze the implications of the global marketplace on music business management.
  10. Explain the legal and regulatory framework within which the music industry operates.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U) (minimum 60 per cent)

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

Semester 1

  • Communication Foundations (COMM 1100)
  • Live Sound (ENGR 1100)
  • Music History and Appreciation (HIST 1100)
  • Event Planning and Management (MGMT 1103)
  • Networking and Personal Selling (MKTG 1103)
  • Music Business Practicum 1 (MUSC 1100)
  • Music Industry Overview 1 (MUSC 1101)

Semester 2

  • Music Business Documentation 1 (COMM 1223)
  • Graphic Design Essentials (DESG 1209)
  • General Education Elective (GNED 0000)
  • Contract Law (LAWW 1207)
  • Music Business Practicum 2 (MUSC 1200)
  • Music Industry Overview 2 (MUSC 1201)
  • Event Workshop 1 (MUSC 1202)

Semester 3

  • Music Business Documentation 2 (COMM 2110)
  • FNMI Elective (FNMI 0000)
  • Copyright Law (LAWW 2100)
  • Music Industry Math (MATH 2100)
  • Music Marketing (MKTG 2102)
  • Music Business Practicum 3 (MUSC 2100)
  • Music Supervision and Video Production (MUSC 2101)

Semester 4

  • Accounting (ACCT 2214)
  • General Education Elective (GNED 0000)
  • Tour Management (MGMT 2216)
  • Promotions and Publicity (MKTG 2203)
  • Music Business Practicum 4 (MUSC 2200)
  • Music Publishing (MUSC 2201)
  • Event Workshop 2 (MUSC 2202)

Semester 5

  • Digital Business (COMR 3100)
  • Field Placement 1 (MBUS 3100)
  • Content Creation (MDIA 3100)
  • Artist Management (MGMT 3105)
  • Independent Research Project 1 (MUSC 3100)

Semester 6

  • Entrepreneurship (ENTR 3200)
  • Field Placement 2 (MBUS 3200)
  • Venue Management and Concert Promotion (MGMT 3209)
  • International Markets (MKTG 3209)
  • Independent Research Project 2 (MUSC 3200)

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2023-2024 program of study may be modified to accommodate program delivery changes.

Course delivery

More than 75% of this program is delivered in-person.

The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.

In-person:
Course is delivered in person, on campus within a classroom, lab, shop or studio.
Flexible:
Course is taught in one of DC’s technology-enabled learning classrooms and online at the same time. Students can choose to attend in-person or online.
Hybrid:
Part of the course is delivered online, remotely, and part is in-person on campus within a classroom, lab, shop or studio.
Online:
Fully remote course delivery.

Costs

Career Options

WHERE YOU COULD WORK:

  • Artist booking agencies
  • Artist and tour management
  • Major and independent record labels
  • Marketing and promotions
  • Music licensing
  • Music publishing
  • Music supervision
  • Event production
  • Music production (live and recorded)
  • Venue management
  • Merchandising
  • Freelance

FIELD PLACEMENT AND GRADUATE EMPLOYERS INCLUDE:

  • Universal Music Canada
  • Canadian Music Week (CMW)
  • Dine Alone Records
  • Re:Sound Music Licensing Company
  • Canadian Independent Music Association (CIMA)
  • Cadence Music Group
  • Live Nation Canada
  • Cloud Empire
  • Unison Benevolent Fund
  • Coalition Music
  • Chris Smith Management
  • Canadian Musical Reproduction Rights Agency (CMRRA)
  • North by Northeast (NXNE)
  • Paradigm Talent Agency
  • Sony Music Canada
  • Warner Music Canada
  • Arts & Crafts Records

Field Placement

One of the key strengths of the Music Business Management program is the field placement component, which offers students the opportunity to apply their new academic knowledge in a supervised workplace setting. For both semesters of the third year, students work for an industry organization two days a week for a total of 210 hours per semester. This is an excellent opportunity for students to apply what they have learned in the program, gain the basic skills necessary to compete for entry-level positions in a highly specialized field, and to make all-important industry contacts.

 

Program Transfer, Degree Completion and Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:

Diploma Graduates

  • Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – UOIT
  • Bachelor of Human Resources and Labour Relations - Athabasca University
  • Bachelor of Management (three-year, four-year, four-year with major) - Athabasca University
  • Bachelor of Business Administration – Management - Davenport University
  • BBA/MBA – Strategic Management - Davenport University

Advanced Diploma Graduates

  • Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – UOIT
  • Bachelor of Human Resources and Labour Relations - Athabasca University
  • Bachelor of Management (three-year, four-year) - Athabasca University
  • Bachelor of Business Administration – Management - Davenport University
  • BBA/MBA – Strategic Management - Davenport University
  • Bachelor of Science in Music Technology and Production - Technological University of the Shannon: Midlands Midwest

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

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Land Acknowledgement

Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.

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