The advertising industry is evolving rapidly – driven by digital innovation, GenAI, and shifting consumer expectations. Today’s audiences expect authentic and personalized content. To break through the noise, advertisers must be strategic and creative – using data and technology to connect with the right people, using the right message, at the right time.

The Advertising and Digital Media Communications program puts digital-first thinking at the core of everything. Through advertising and marketing courses, you’ll gain hands-on experience using industry tools and AI to analyze audience behavior, generate ideas, and build campaigns that get results. 

As part of the campus agency, Collaboragency, you’ll work with real clients and other media, art, and design students to bring ideas to life. Whether for social content, event promotion, or branded materials – you’ll build a portfolio that gets noticed.  

Graduate with the creativity, adaptability, and tech skills employers demand.