Designed for students with previous post-secondary education, the Sport Business Management program is a fast track to the sport industry, preparing graduates to enter the competitive world of sport management with industry-relevant expertise. Over the course of eight months, students gain specialized training in sport marketing, event coordination, facility management, and business administration related to the unique demands of sport organizations, as well as real-world experience through a four-month field placement, allowing them to apply their learning in professional sport business settings.

The program emphasizes industry engagement through hands-on projects, immersive field trips, and regular guest speaker sessions that help students build their network and explore diverse career paths in the business of sport. With a curriculum focused on sport marketing, sponsorship, global sport, analytics, and event management, graduates are prepared to enter the workforce with the confidence, connections, and practical experience that today’s employers demand.