Tuesday, September 8, 2015
Follow students, staff and alumni as they Experience DC – their way
Oshawa, Ont. – On Tuesday, September 8, Durham College (DC) launched the second year of Experience DC – the college’s multi-platform social media marketing campaign – and this year DC kicked it up a notch.
With a goal of communicating to prospective and current students, parents, teachers and the community, the campaign will feature 39 team members, including students, employees and alumni. Get the inside scoop on DC from those who know it best, and follow their adventures through social media, videos and blogs as they Experience DC – their way.
“It’s exciting to once again be part of Team Experience, but this time as an alumnus,” said Sean Noseworthy, recent graduate of DC’s Biomedical Engineering Technology program. “I landed a job with GE Healthcare as soon as I graduated, and it’ll be fun to share my experience of going from college into a career.”
Experience DC was created, developed and executed by the college’s Communications and Marketing department to uniquely increase brand awareness, enhance DC’s reputation and support the college’s recruitment strategy.
“As a recognized leader in social media, we are pleased to leverage this tool to build on the previous success of the first Experience DC marketing campaign,” said Carol Beam, executive director, Communications and Marketing. “Connecting in a meaningful way with prospective and current students through authentic engagement ensures we support our mission statement – the student experience comes first. We are very excited for the opportunity to once again implement this strategy to continue to raise awareness of our outstanding programs, share our excellent reputation and help support recruitment efforts.”
These students, employees and alumni come from all walks of life, and you’re sure to find someone to relate to. Whether it’s a parent balancing schoolwork and family life, a first-year student straight from high school, a recent grad who has landed their first job, or a professor or staff member making a difference in students’ lives every day, you’ll get the low down on what college is really about.
“I hope that by sharing my experience in supporting the development and learning of students, it will help students and staff realize and utilize the excellent resources available on campus that help to create an even greater learning experience,” said Craig Black, Team Experience member and Learning Skills Advisor, Science for Student Academic Learning Services.
Be a part of it. Check out the experiences of this amazing team, and discover what more than 71,000 alumni already know – at DC, the student experience comes first.
About Durham College
At Durham College, the student experience comes first. In 2015, the college welcomed more than 30,000 students to campus including more than 12,000 full-time post-secondary and apprenticeship students as well as part-time and continuing education students and online learners. The college offers a wide range of market-driven programs in a number of different disciplines including culinary, hospitality, tourism, horticulture, business, information technology, media, art, design, general arts, science, skilled trades, justice, emergency services, health and engineering technology, enabling students to develop the skills required to meet the demands of today’s job market.
A three-phase expansion of the college’s Whitby campus was completed in 2013 when the 36,000-square-foot Centre for Food opened on the northwest corner of campus. Accommodating approximately 900 additional students studying in culinary, hospitality, event management, food science, and agricultural and horticultural programs, the CFF features Bistro ’67, a new, 70-seat, full-service, green-certified teaching-inspired restaurant and Pantry, a retail store featuring fresh-baked items, meals-to-go, preserved foods and ready-to-cook meals created by students in the college’s culinary programs.
For more information, visit www.durhamcollege.ca or call 905.721.2000.
Communications and Marketing
905.721.2000 ext. 6219