May 85:30 to 7:30 p.m.
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Students apply the core principles of marketing within the business-to-business environment. Students leverage marketing strategies for generating new business opportunities by marketing products and services, segmenting their territory by target market, account, or stage. Through real-world examples and case studies, students develop innovative ideas and marketing campaigns at various stages of the selling cycle, from prospecting to follow up, and post-sales maintenance of the account.
May 8: Whitby campusExplore programs starting this SeptemberRegister Now