COVID-19 update: With the provincial stay-at-home order in effect, some in-person learning activities and campus operations are impacted.
Program delivery information: spring semester and fall semester.

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Marketing 1

This foundational business course is aimed at giving students a practical introduction to the marketing process and the activities of marketers. Students will be exposed to and have to apply their understanding of external and internal analyses, strategic marketing planning, marketing research, and consumer behaviour. Students will also explore corporate social responsibility and the ethical implications of marketing actions.