Marketing I

This foundational business course is aimed at giving students a practical introduction and understanding of the marketing process and the activities of marketers. The material covered will teach the student the basis of marketing planning and principles which are necessary for any type of successful business decision and enterprise—product or service, large or small, profit or not-for-profit. The creation of customer value, an analysis of the changing business environment and its impact, identification of the customer and an understanding of their decision making, as well as marketing research methods and their linkage to effective marketing strategies will be examined and applied.