DC is committed to providing students with a high-quality academic experience. All scheduled academic activities and services, including on-campus learning through classes and labs, continue as planned while Durham Region is under red-zone restrictions. For a full list of what is open on campus or operating virtually, please visit our COVID-19 winter semester page.
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Public And Media Relations

This course delivers the fundamental concepts of public relations to students, focusing on the strategies and tactics of media relations within the sport industry. Students will learn how to proactively promote an organization's news and activities through its own channels and the news media, as well as how to respond to negative situations that may arise. Current real-world examples and applications will be presented throughout the course.