Several students in the Durham College (DC) Advertising and Marketing Communications program walked away from a national creative competition with more than bragging rights; they also secured prestigious paid apprenticeships with award-winning agency, Grip Limited (Grip).
Teams of DC students competed in Grip’s annual Orange Juicer competition, which challenges students from across North America to put their creative chops to the test solving a real creative brief from a real client. Teams must create an innovative advertising pitch, all in less than two weeks, before presenting their fully integrated plans to a panel of senior industry professionals.
Grip’s participating client for the 2020 competition was a cannabis company and the brief required teams to create awareness for new forms of cannabis while promoting responsible consumption in a highly regulated market.
DC’s students rose to the challenge, vying against 19 other teams. Two DC teams made the Top Seven, advancing to the Big Pitch, and eventually taking second and third place honours.
In their decision, the panel noted that this was “the closest race in the competition’s eight-year history.” The students praised the competition for being “an amazing opportunity to apply classroom learning in a professional setting,” and allowing them to experience the intense realities of agency life.
Congratulations goes to all of DC’s competitors, including winners Christian Buraga, Brad Cea, Madelyn Clarke, Alecia Forgeard, Jackie Hartman, Eyuel Markos, Lauryn Mills, Abigail Reynolds, Cassidy Rochford-Seager, Pietro Sales and Claire Smith.
For anyone who thinks they’ve got what it takes to create award-winning ideas worthy of attention, DC’s Advertising and Marketing Communications program can certainly start them on the path to becoming an advertising professional!