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Ministry-approved title: Professional Selling and Business Development
Today’s professional selling environment is dynamic, virtual and borderless. It continues to outpace growth in other professions and has been named one of the top five high-demand specializations over the past decade in Canada.
Students in Durham College’s (DC) Professional Selling and Business Development Ontario college graduate certificate (OCGC) program will gain global perspectives into the selling process; learn real-world, industry-standard selling methods; and be sales-ready by graduation to begin a promising future in the professional selling industry.
Graduates will be recognized for their achievements and receive their Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) to support employment in Canada and will be well-positioned to pursue additional CPSA designations, including Certified Sales Associate (CSA), Certified Sales Professional (CSP) and Certified Sales Leader (CSL). Graduates will also receive micro-credentials in Salesforce.com, LinkedIn Sales Navigator, and SmartFox Technologies.
Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.
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Developed in response to the growing need for skilled graduates specialized in professional selling, the Professional Selling and Business Development graduate certificate program prepares students with the knowledge, skills and expertise required to work within the sales industry.
Courses in this program immerse students in a learning environment that encourages them to think critically to solve complex problems by combining artificial intelligence (AI), machine learning, online simulations, international case competitions, real-world case studies and interaction with industry professionals to support their future careers in the industry.
Students will gain hands-on experience and come away with a deeper understanding of industry-accepted selling methodologies, prospecting, account and relationship management, business-to-business marketing techniques, negotiating, follow-up and tools and technologies that generate revenue and maintain long-term consultative relationships with business clients.
Through a variety of specialized courses, students will have the opportunity to apply their knowledge in an optional 14-week, 420-hour work-term placement. Students will be equipped with the knowledge and skills required to successfully apply their expertise and professional selling skills in a sales organization with the ability to translate theoretical learning to the actual field. This work-term placement provides valuable career experience and an opportunity for the graduate to move into a full-time selling role. DC is dedicated to assisting students in securing their work-term placement and supports them throughout the process.
As a Professional Selling and Business Development graduate, you will be able to:
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.
Courses, course descriptions and delivery formats are subject to change.
More than 75% of this program is delivered in-person.
The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
Graduates may also be eligible to apply their academic credits toward further study through Durham College’s partnerships with many Canadian and international colleges and universities.
Participating in the optional work term semester is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations.
Students in the Professional Selling and Business Development graduate certificate program will be invited to apply to the optional work term semester during their first academic semester. Entrance to the optional work term semester is limited and the processes for securing a work term are competitive. Students who qualify for the optional work term semester will be eligible to complete a four-month, paid work term after academic semester 2.
Supports are available through Experiential Learning to assist students with securing their work terms. In addition, Experiential Learning is in contact with work term students and their employers during the work terms to help with any questions.
Work Term 1 (PSBW 1000)
The co-op experience provides the opportunity for students to consolidate their professional knowledge and skills in a practice setting. The work term will provide students with work experience in sales and business development. The work term expands students’ learning environment to real work settings where they will be challenged to apply their academic knowledge and practical skills. Students will be assessed on performance and ability to demonstrate knowledge, skills, professional standards, and ethics.
Courses and course descriptions are subject to change.
Once transferred to the work term option of this program, students will have an administrative fee of $475 assessed to their accounts during the academic semester(s) prior to scheduled work term(s). The administrative fee goes to support the broad array of support services provided to work term students. These services are dedicated to support student success.
If you are an international student enrolled in the work term option, you are required to have a valid co-op work permit before starting your work term. You must apply for and receive a Social Insurance Number in order to work in Canada. Documentation and instructions on how to apply for a co-op work permit will be provided only to students who are successful with their application into the work term option once semester 1 grades have been finalized.
Find more information about the benefits of becoming a co-op student.
Find more information about the benefits of becoming a co-op employer.